What are the responsibilities and job description for the Paid Campaign Specialist position at FPW Media?
Location: Springfield, OR (Onsite)
Job Type: Full-Time, Non-Exempt
Compensation: $24-$29/hr
About Us
FPW Media is a fast-growing, full-service creative agency specializing in branding, video production, graphic design, web development, and marketing. With a team of 40 professionals, we are committed to delivering high-quality, strategic solutions for our clients. Our collaborative and innovative environment fosters creativity, efficiency, and professional growth.
Job Overview
The Paid Campaign Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns across multiple platforms. Leveraging paid search, and paid social channels, this role focuses on driving measurable marketing results through data-driven strategies. The specialist collaborates closely with creative and account teams to ensure alignment between campaign goals, messaging, and performance.
Key Responsibilities
- Campaign Management: Plan, launch, and manage paid campaigns across programmatic, display, video, paid search (Google Ads), and paid social (Meta, LinkedIn, etc.).
- Strategy Development: Recommend targeting strategies including geographic, demographic, platform, ad type, duration, and budget planning.
- Optimization & Analysis: Monitor performance metrics such as CTR, ROAS, CPA, and conversions, and proactively adjust campaigns for optimal results.
- Creative Collaboration: Work with the creative team to ensure ad visuals and platform best practices.
- Audience Targeting: Use first- and third-party data to define and refine audience segments.
- A/B Testing & Insights: Run experiments, analyze results, and recommend campaign improvements.
- Budget Oversight: Manage campaign pacing, bidding strategies, and budget allocation for maximum ROI.
- Reporting: Translate campaign data into clear, actionable insights for internal and client-facing reporting.
- Client & Vendor Interaction: Attend client and vendor meetings to align on goals and execution.
- Trend Monitoring: Stay informed on platform changes, industry innovations, and evolving best practices.
Qualifications & Requirements
- Bachelor’s degree in a related field or equivalent relevant experience.
- At least (2) years of digital advertising experience.
- Minimum (3) years of current SEM experience (after 2020).
- Previous programmatic experience is encouraged.
- Experience with Google Ads, Facebook Business Manager, and other digital ad platforms
- Proficiency with analytics/reporting tools such as Google Analytics
- Familiarity with DSPs (Amazon DSP, StackAdapt preferred)
- Strong knowledge of digital campaign strategy and performance optimization
- Working knowledge of HTML, JavaScript, CSS, and content management systems
- Proficient in Microsoft Office Suite and GSuite
- Strong analytical, organizational, and problem-solving skills
- Excellent communication skills and attention to detail
- Onsite presence required – this is not a remote position, nor a hybrid position.
What We Offer
- Comprehensive Benefits Package – including 100% employer-paid Health & Vision Insurance
- 401K Matching – Invest in your future with company contributions
- Paid Holidays & Paid Time Off – Enjoy time off throughout the year
- Growth & Professional Development – Work in a dynamic, creative environment with opportunities for advancement
Join our team and be part of an innovative, fast-paced environment where your skills make a difference!
Pay: $24.00 - $29.00 per hour
Expected hours: 40.0 per week
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Application Question(s):
- Would you be able to work fully in person for this role?
Ability to Commute:
- Springfield, OR 97478 (Required)
Ability to Relocate:
- Springfield, OR 97478: Relocate before starting work (Required)
Work Location: In person
Salary : $24 - $29