Senior Manager - Digital Marketing & Strategy

Why Morrie's:

WHY MORRIE’S 
Morrie’s Auto Group is one of the fastest-growing privately-owned dealership groups in the Midwest, with 30 dealerships across Minnesota, Wisconsin, Michigan, and Illinois. We represent a comprehensive portfolio of top OEM brands and are driven to be the most trusted choice for both our team members and customers. 

We believe in delivering more—more transparency, more opportunity, and more care. That’s why we invest in our people through career development, industry-leading benefits, and a culture built on shared values like Heart, Curiosity, Grit, Humility, and Integrity. Whether you're just starting out or looking to grow into leadership, you’ll Get More With Morrie’s. 

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Morrie’s Auto Group is looking for a high-impact Senior Manager, Digital Marketing & Strategy to architect and own the digital presence for our 33 dealerships across the Upper Midwest. Ideal candidate is a seasoned automotive digital expert who can dictate strategy to our agencies, hold third-party providers accountable, drive innovation across marketing and relentlessly optimize our eCommerce lead funnel.

This is a marketing leadership role for an expert to serve as our Head of Digital Strategy. You will be the primary authority on how Morrie’s wins the digital battle, overseeing a substantial aggregate ad spend and ensuring our digital footprint is the benchmark for the industry.

If the idea of owning the digital presence for 30 dealerships, leading strategy, holding vendors accountable, and building scalable systems excites you — this role was built for you.

WHAT YOU’LL DO

• Agency & Vendor Command: Act as the primary point of contact for SEM, SEO, and specialized digital agencies. You won't be setting up the campaigns; you’ll be dictating the strategy, setting the KPIs, and holding them accountable for every dollar spent.
• Third-Party Lead Strategy: Own the relationships and ROI for major providers like Cars.com, Autotrader, CarGurus, and TrueCar. You will decide the mix, the spend, and the strategy to ensure these leads convert.
• Enterprise Digital Presence: Oversee the digital health of 33 rooftops. This includes Google Business Profile (GMB) dominance, local SEO/AIO (AI Optimization) strategies, and ensuring brand consistency across the entire group.
• E-Commerce Lead Funnel: Lead the strategy for our digital retailing tools and lead providers. You’ll work to ensure the handoff from "Digital Lead" to "Showroom Appointment" is seamless and high-converting.
• Leadership & Team Growth: Directly manage the Website Operations Manager to ensure our 33 websites are high-performing, compliant with OEM standards, and optimized for the modern shopper.
• Reporting & Intelligence: Consolidate data into high-level digital reporting for the VP of Marketing and Executive leadership. Using GA4, Vistadash, SEMRush and agency analysis, you turn "clicks and impressions" into actionable insight.

WHO YOU ARE

• Automotive Veteran: You have intimate knowledge of the dealership world. Whether you’ve worked for a large Dealer Group, an OEM, or a Tier 3 provider (e.g., Shift, JD Power, Ansira, Dealer.com), you speak the language of "VDPs," "CPL," and "Co-op Compliance."
• The "Agency Liaison": You know exactly how agencies operate. You can spot a "fluff" report from a mile away and know how to push partners to deliver actual ROI.
• Data-Driven Architect: You don't guess; you use data to dictate where the next $100k of ad spend should go. You understand how AIO (AI Optimization) is changing search and are already ahead of the curve.
• High-Stakes Player: You are excited by the challenge of 33 stores. You thrive in an environment where your strategy directly impacts the bottom line of a multi-billion dollar organization.

 Qualifications

• 5 years of heavy-hitting digital marketing experience, with a significant portion in the Automotive Industry.
• Proven track record of managing large-scale budgets across SEM, Video, and Third-Party marketplaces.
• Expert-level understanding of Google Analytics (GA4), Google Business Profile, and the current SEM, SEO, AIO landscape.
• Experience in a leadership or management role (direct reports preferred).
• Deep familiarity with automotive website platforms (Team Velocity, DealerInspire, Dealer.com, DealerOn, etc.) and Digital Retailing tools.

What Morrie's Offers:
• Industry-leading 401(k) and Roth IRA programs with a 4% company match
• Full medical coverage through BCBS with their biggest network
• HSA and Copay plan options, whichever fits your needs
• Comprehensive dental and vision coverage
• PTO accrual starting at 2 weeks
• Free life insurance for all employees
• AD&D, short- and long-term disability coverage, and voluntary life insurance
• Flexible spending plans




We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Salary : $90,000 - $105,000