What are the responsibilities and job description for the VP of Sales - Apparel position at Fourth Floor?
Our client, an apparel company, is looking for a VP of Sales to join their team in NYC!
Vice President of Sales – Children's Appare
lResponsibilitie
- sDevelop and execute the overall sales strategy for children's apparel, driving revenue growth, profitability, and market share across key retail channels
- .Lead and manage national sales efforts for off-price, department store, mass market, and specialty accounts
- .Build, maintain, and expand executive-level relationships with key buyers and merchants at major retailers, identifying opportunities for business growth and category expansion
- .Drive sales and distribution of licensed children's apparel programs, collaborating with licensing partners and internal teams to maximize brand performance
- .Partner with design, merchandising, sourcing, production, and operations teams to align product assortments with customer needs and market trends
- .Negotiate major sales agreements, pricing strategies, promotional programs, and annual business plans to achieve revenue and margin objectives
- .Analyze sales performance, market trends, competitive activity, and consumer insights to identify growth opportunities and mitigate business risks
- .Lead seasonal line reviews, customer presentations, and strategic planning meetings with retail partners and licensing stakeholders
- .Develop and mentor a high-performing sales team, establishing goals, performance metrics, and succession planning initiatives
- .Collaborate with finance and operations teams to manage forecasting, inventory planning, and open-to-buy strategies that support customer demand and company profitability
- .Identify and secure new business opportunities across licensed and non-licensed children's apparel categories
.Qualification
- sBachelor's degree in Business, Marketing, Fashion Merchandising, or a related field; MBA preferred
- .10 years of progressive sales leadership experience within children's apparel, including significant experience at the Director or Vice President level
- .Proven success managing and growing business with off-price retailers, department stores, mass merchants, and specialty accounts
- .Extensive experience selling licensed children's apparel programs featuring major entertainment, character, and consumer brands
- .Strong understanding of the licensing process, royalty structures, approvals, and brand management requirements
- .Established relationships with key buyers and merchants across off-price, mass market, and department store channels
- .Demonstrated ability to develop and execute strategic sales plans that drive revenue growth and profitability
- .Exceptional leadership, team-building, coaching, and organizational skills
- .Strong financial acumen with experience in forecasting, budgeting, margin management, and sales analysis
- .Excellent negotiation, presentation, and relationship management skills
- .Ability to thrive in a fast-paced, entrepreneurial environment while managing multiple priorities and deadlines
- .Proficiency in sales reporting, retail analytics, inventory management, and Microsoft Office applications, particularly Excel
Salary : $300,000 - $400,000