What are the responsibilities and job description for the Social Media Manager position at Fourth Floor?
Our client, a luxury apparel brand is looking to hire a Social Media Manager who will be responsible for building an engaged community, driving brand awareness, and translating key marketing moments into compelling social storytelling.
Responsibilities
Platform Management
- Manage the brand's social media presence across Instagram, TikTok, Facebook, Pinterest, and YouTube
- Own day-to-day posting, scheduling, and publishing across platforms
- Monitor comments, messages, and community engagement to build a strong brand community
Content Creation
- Develop and manage a comprehensive social media content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube, aligning posts with product launches, seasonal moments, and broader marketing initiatives.
- Define and execute core content pillars to guide storytelling and ensure a balanced mix of brand heritage, product features, lifestyle inspiration, community/UGC, and key campaign messaging across all platforms.
- Plan and produce engaging content including short-form video, imagery, and graphics
- Capture and edit social-first video content for TikTok, Reels, and YouTube Shorts
- Maintain a consistent brand voice and visual aesthetic across all channels
- Coordinate product launches, seasonal campaigns, and brand storytelling moments on social
- Attend in-person events and photoshoots to capture behind the scenes content
Strategy & Growth
- Develop and execute a social media strategy focused on audience growth and engagement continuously fine tuning to adapt to the ever changing algorithm
- Identify trends, formats, and cultural moments relevant to the brand
- Test new content approaches and optimize performance based on analytics
- Work closely with Paid Social Agency to implement learnings, when relevant, to Organic
Influencer & UGC Collaboration
- Work closely with the Influencer Marketing Manager to amplify partnerships on social platforms
- Source, curate, and repost user-generated content
- Build relationships with creators and brand advocates, when relevant, in partnership with the Influencer Marketing manager
Analytics & Reporting
- Track key performance metrics across platforms including engagement, reach, growth, and conversion
- Provide weekly and monthly social performance recaps and insights to leadership
- Use analytics to refine content strategy and inform future campaigns
Qualifications
- 5 years managing social media for a brand, fashion/lifestyle company, or agency (fashion-experience preferred)
- Deep understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube
- Strong eye for visual storytelling and brand consistency
- Experience shooting and editing short-form video content
- Strong writing and copyediting skills
- Highly organized with the ability to manage multiple projects and deadlines
Tools & Technical Skills
- Experience with Nectar or social management platforms
- Familiarity with AI tools for content creation, such as Midjourney, Nano Banana, Runway, Opus Clip, or similar creator-focused tools
- Experience using photo and video editing tools such as CapCut, Adobe Creative Suite, Canva or Figma
- Comfortable analyzing social performance and platform analytics
What Success Looks Like
- Consistent, high-quality content across all social platforms
- Strong audience growth and engagement
- Clear performance reporting and actionable insights
This role is hybrid in the office 3 days per week
Salary : $70,000 - $75,000