What are the responsibilities and job description for the Paid Media Specialist - North Miami, FL position at Fourth Floor?
Job Title
Paid Media Specialist
Location
North Miami, FL — On-Site
About the Job
Our client, a fast-growing contemporary women's fashion brand, is seeking a Paid Media Specialist to develop, execute, and optimize digital advertising campaigns across multiple platforms. This role is ideal for a data-driven marketer who enjoys analyzing performance, collaborating with creative teams, and driving customer acquisition through strategic paid media initiatives.
Key Responsibilities
- Plan, launch, and optimize paid digital campaigns across multiple advertising platforms
- Develop audience targeting strategies to support brand awareness, customer acquisition, and conversion goals
- Monitor campaign performance and identify opportunities to improve results through ongoing optimization
- Analyze campaign data using reporting and analytics tools to provide actionable insights
- Collaborate with creative teams to develop high-performing advertising assets aligned with campaign objectives
- Manage campaign budgets, pacing, and overall media performance
- Prepare performance reports and communicate key findings and recommendations to internal stakeholders
- Stay informed on platform updates, advertising trends, and emerging digital marketing opportunities
Qualifications
- 3–5 years of experience managing paid digital advertising campaigns in an agency or in-house environment
- Strong experience with paid social platforms and digital advertising tools
- Proficiency with campaign analytics, reporting, and performance measurement
- Experience using web analytics and attribution tools to evaluate campaign effectiveness
- Strong analytical, organizational, and problem-solving skills
- Excellent communication skills with the ability to manage multiple projects simultaneously
- Ability to work full-time on-site in North Miami, FL
Please submit your resume for consideration. You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose by visiting workgrades.com/home/candidate. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.