Director of Ecommerce

Our client, a high-end women's contemporary brand, is seeking a Director of Ecommerce to join their team in New York.

Responsibilities

• Own the eCommerce channel end to end, with full accountability for revenue, margin, and overall P&L performance
• Define and execute the digital commerce strategy to drive sustainable growth, profitability, and customer lifetime value
• Establish forecasts and performance reporting across core KPIs including conversion, AOV, CAC, ROAS, traffic mix, and retention
• Lead the day-to-day and long-term management of the Shopify platform, including feature development, integrations, and site optimization
• Oversee the broader eCommerce technology ecosystem across CMS, CRM, ERP, ESP, analytics, payments, and third-party tools
• Ensure site stability, speed, security, and scalability by partnering with internal teams and external vendors
• Evaluate and implement emerging technologies, including AI-driven solutions, to enhance performance and user experience
• Direct user experience strategy across site architecture, navigation, search, and mobile to deliver a seamless shopping journey
• Drive CRM strategy, overseeing customer data, lifecycle marketing, and personalized engagement initiatives
• Partner with Operations, Logistics, and Customer Service to optimize fulfillment, shipping, returns, and post-purchase experience
• Manage marketplace and third-party platform integrations, improving operational efficiency and system connectivity
• Lead, mentor, and scale the eCommerce team while managing agency and vendor relationships
• Collaborate cross-functionally with Marketing, Creative, Merchandising, Operations, and Finance to align channel strategy with product launches and brand initiatives
• Represent eCommerce leadership in broader business planning, innovation, and growth conversations

Qualifications

• 7 years of progressive leadership experience in eCommerce, preferably within fashion or consumer lifestyle brands
• Deep, hands-on expertise with Shopify and Shopify Plus, including app ecosystems and complex integrations
• Proven ability to manage and grow a digital P&L with strong commercial results
• Strong technical understanding of eCommerce platforms, web development workflows, and data infrastructure
• Demonstrated success leading CRM, UX, and customer lifecycle initiatives
• Solid working knowledge of fulfillment, logistics, and eCommerce operations
• Highly analytical with proficiency in Google Analytics, BI tools, and advanced Excel
• Effective people leader with experience managing internal teams, agencies, and technology partners
• Experience with RLM or comparable ERP systems is a plus

$130k-165k depending on experience.

Full time in office.

Please submit your resume for consideration!