Lead Brand & Visual Designer

Join us on our mission to empower founders and innovators to move faster, live better and access more.

FoundersCard is a premium lifestyle and business membership platform used by over 250,000 entrepreneurs, executives, and innovators around the world. Our members enjoy unparalleled access to elite travel perks, business benefits, and a curated network of like-minded leaders — all designed to accelerate their success.

We’re entering an exciting new chapter of growth and innovation, and brand is at the heart of it. As our Lead Brand & Visual Designer, you will define our brand, visual identity, and design system — and design the assets that bring them to life. This is a high-impact, hands-on role where you’ll establish brand pillars, build guidelines that scale, and deliver polished creative across our website, product, campaigns, and member communications.

If you’re a hands-on creative leader who thrives at the intersection of craft, strategy, and storytelling — and you want to design a premium lifestyle business brand that is aspirational, desirable, and full of personality — we should talk!

What You’ll Do

• Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences
• Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative
• Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world
• Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards
• Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences
• Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content
• Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards
• Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations
• Flex into UX. Provide occasional support on product flows and light research to balance team capacity
• Champion creativity. Elevate brand storytelling and design culture across FoundersCard
  
  
  

What We’re Looking For

• Proven brand builder. 7–10 years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brands
• Hands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateral
• System thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourself
• Craft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new website
• Content-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motion
• Project driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design tools
• Collaborative partner. Strong record of working cross-functionally with product, marketing, and leadership
• Experimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real users
  
  
  

What’s In It For You

• The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean team
• A pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brand
• Direct partnership with product and marketing leadership, and visibility at the executive level
• A high-impact role in a highly profitable, founder-led company with momentum and ambition
• Competitive compensation: $180K–220K base salary plus bonus, 401k, and comprehensive benefits
• Free lunch, snacks, and gym at our brand new office at 57th and Madison
  
  
  

Notes:

• Open to full-time and contractor / freelance, please apply if you're interested in either
• 4x per week in midtown NYC office is required
• Please submit your portfolio and/or website including password if required