VP of Product, Subscriptions

FoundersCard is seeking a results-driven Vice President of Product, Subscriptions, to lead our efforts in optimizing member conversion, retention, and engagement. Reporting directly to the CEO, this role will play a critical part in scaling our subscription business, ensuring a seamless and value-driven experience for our members.

Key Responsibilities:

Maximize Trial Conversions:

• Develop and implement strategies to convert free trials into paid memberships effectively.
• Leverage data-driven insights to optimize trial-to-paid upgrade funnels.

Optimize Lead Conversion:

• Increase the conversion of landing page visitors into qualified leads and move them through the application pipeline.
• Identify friction points in the user journey and implement solutions to improve conversion rates.

Enhance Application Completion Rates:

• Drive initiatives to increase the completion of partially started applications into fully submitted applications.
• Utilize A/B testing, user feedback, and analytics to refine the application process.

Reduce Involuntary Churn:

• Implement systems to make it easier for members to update payment information.
• Enhance product features to increase the percentage of members with backup payment methods on file.

Ideal Candidate Profile:

• Proven experience at a consumer subscription company with a strong focus on member retention, trial conversion, and subscription growth.
• Demonstrated ability to achieve and exceed KPIs related to retention, conversion, and engagement.
• Expertise in user journey optimization, with a track record of reducing friction in key conversion points.
• Strong leadership skills, with the ability to oversee cross-functional teams and drive strategic initiatives.
• Data-driven decision-making approach with proficiency in analytics tools and performance tracking.

What We Offer:

• Opportunity to shape the product strategy of a high-growth membership platform.
• Collaborative and entrepreneurial work environment.
• Competitive salary and benefits package.
• Office in the heart of Midtown Manhattan.

If you’re passionate about driving measurable growth in the subscription space and thrive in a fast-paced, goal-oriented environment, we’d love to hear from you!