Director of Paid Media

Position Summary

Foundation Software, a rapidly growing, national provider of construction software and services, seeks a senior level Director of Paid Media to join our growing Marketing team.

In this role, the candidate will work closely with the VP of Marketing, vendors (Google), and the marketing team to develop, lead and execute strategy for all paid media channels with the goal of driving pipeline growth and revenue for our SaaS business. You'll build a scalable, data-driven paid media function that fuels customer acquisition, expansion, and brand visibility across multiple product lines.

This position will oversee campaigns cross channels, like paid search, social and programmatic all while ensuring alignment with other areas of the team (demand generation, content, sales, etc.)

Essential Functions and Responsibilities

Strategy & Leadership

• Develop and lead the paid media strategy for multiple product lines across all channels (Search, Social, Display, Video, Programmatic, Connected TV, etc.)
• Align paid media initiatives with marketing and business goals, ensuring efficient use of budgets to maximize ROI.
• Oversee annual and quarterly paid media planning, forecasting, and goal setting.
• Lead, mentor, and grow a team of media professionals, including both internal teams and contractors & vendors.

Execution & Optimization

• Manage full-funnel paid media campaigns - from awareness to conversion - across platforms like Google Ads, Bing, YouTube, LinkedIn, Meta, Reddit, and others.
• Oversee media buying, bid strategies, audience targeting, and testing of creative and messaging.
• Stay educated on emerging media platforms and technologies to stay ahead of digital trends
• .

Analytics & Performance Measurement

• Establish KPIs and track campaign performance against business goals.
• Lead reporting and insights delivery to stakeholders, translating data into actionable recommendations.
• Manage attribution models, incrementality testing, and budget reallocation to optimize results.
• Collaborate with analytics and data teams to refine audience segmentation and predictive modeling.

Partnership & Collaboration

• Manage relationships with media agencies, vendors, and platform partners.
• Collaborate with PMs, SEO, design, and content teams to ensure cohesive cross-channel strategy.
• Stay ahead of trends and inform the team on trends in digital advertising, privacy laws, and new media formats.

Required Skills and Experience

• Bachelor's degree in marketing or a related field (Masters a plus)
• 8 - 10 years of experience in paid media management with at least two years in a leadership role (Agency experience a plus)
• Experience working with national B2B brands. Working within a SaaS business model preferred
• Complete understanding of all paid media channels, buying, analytics and attribution
• Analytical skillset that includes knowledge and expertise in GA4, Google Ads, Meta Ads Manager and Pardot Marketing automation platform
• Detail-oriented, proactive, and self-motivated with a keen sense of accountability.
• A collaborative, team-oriented attitude, and a desire to improve operational efficiency.