Digital Marketing Associate

Description & Requirements

The Digital Marketing Associate will play an integral supportive role within the Digital Marketing Team, with a primary focus on search engine optimization (SEO), search engine marketing (SEM), paid advertising initiatives, and Google Analytics reporting. This person will develop, test, and deliver digital marketing projects or deliverables, and work with the digital marketing team on many strategic, firmwide digital marketing campaigns. The Digital Marketing Associate will be one of the firm's knowledge sources for digital marketing projects, campaign strategy, and digital marketing best practices and trends in the marketplace

What You Will Do:

• Implement SEO strategies, including keyword research, on-page optimization, local SEO and location management, and review content to improve visibility and rankings.
• Support the execution of SEM and paid advertising campaigns, such as Google Ads, social media ads, and other online advertising platforms.
• Track, analyze, and report on website and campaign performance using Google Analytics, and provide insight and optimizations based on key findings to the team.
• Conduct competitive analysis and research to identify opportunities for enhancing digital ad performance.
• Prepare performance reports for SEO, SEM, and advertising campaigns, providing actionable insights and recommendations.
• Work with writers & designers to develop firm campaign deliverables, managing projects from planning to completion.
• Provide innovative, creative solutions for firmwide digital marketing campaigns, including paid advertising projects.
• Attend meetings and communicate effectively with team members regarding firmwide digital marketing efforts and initiatives.
• Collaborate with team members to brainstorm creative solutions for maximizing digital campaign ROI.
• Stay informed about current trends, platforms, and technologies in AIO, SEO, SEM, digital advertising, and analytics, and educate others on best practices.
• Provide general administrative support to the digital marketing team, particularly in relation to SEO, SEM, advertising, and analytics projects.
• Proactively research & evaluate new digital marketing solutions as appropriate.
• Exhibit a desire for continuous growth & development, welcome constructive criticism & coaching, & learn lessons from mistakes

Minimum Qualifications:

• Bachelor's degree
• 1 year of relevant experience in digital marketing

Preferred Qualifications:

• 1 - 3 years of relevant experience in digital marketing

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With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.
It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.