What are the responsibilities and job description for the Founding Account Executive, Credit Pulse position at Forum Ventures?
Most credit teams are still running on spreadsheets and gut feel. Credit Pulse is looking for a Founding Account Executive to show them a better way.
About Credit Pulse
Credit Pulse is an AI-powered B2B trade credit management platform built for mid-market manufacturers, distributors, and wholesalers. Our core product, Scout, automates credit decisioning and risk scoring so lean credit teams can move faster, reduce AR exposure, and stop manually chasing information across spreadsheets and legacy ERPs — predicting bankruptcies more accurately than traditional credit bureaus. Customers like Contentful, Pax8, and Laticrete onboard 60% faster and see a 30% reduction in bad debt exposure.
We are early-stage, funded, and growing fast across building materials, food & beverage, and industrial distribution. Founded by Jordan Esbin, the team includes experienced operators across engineering, customer success, and product.
THE ROLE
This is not a role for someone who needs process handed to them. We are building the sales playbook from scratch, and we need the person who will write it.
Credit Pulse is looking for someone who wants breadth and depth and ownership from day one. You'll work directly with the CEO and have a short feedback loop to product — when customer feedback needs to change what we build, it does.
OTE is $150,000–$200,000. This is not a bet-on-commission role. We're paying a competitive base for the right person, plus meaningful early-stage equity.
What You Will Own
Real ownership. The playbook you write becomes the company's playbook. This is not the tenth AE executing a documented motion.
Direct access. You'll work alongside the founding team with a short line to the CEO and product. When a deal surfaces a pattern, we act on it.
A category that's overdue for disruption. The tools credit managers use today are either 20-year-old ERP modules or expensive enterprise platforms that ignore the mid-market. You'd be the one who figures out how to sell into that gap.
Who We Are Looking For
Strong preference for candidates with a background in one or more of the following — if you've sold to or inside a credit team, you already understand the pain, and that's a significant advantage here:
Credit Pulse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
About Credit Pulse
Credit Pulse is an AI-powered B2B trade credit management platform built for mid-market manufacturers, distributors, and wholesalers. Our core product, Scout, automates credit decisioning and risk scoring so lean credit teams can move faster, reduce AR exposure, and stop manually chasing information across spreadsheets and legacy ERPs — predicting bankruptcies more accurately than traditional credit bureaus. Customers like Contentful, Pax8, and Laticrete onboard 60% faster and see a 30% reduction in bad debt exposure.
We are early-stage, funded, and growing fast across building materials, food & beverage, and industrial distribution. Founded by Jordan Esbin, the team includes experienced operators across engineering, customer success, and product.
THE ROLE
This is not a role for someone who needs process handed to them. We are building the sales playbook from scratch, and we need the person who will write it.
Credit Pulse is looking for someone who wants breadth and depth and ownership from day one. You'll work directly with the CEO and have a short feedback loop to product — when customer feedback needs to change what we build, it does.
OTE is $150,000–$200,000. This is not a bet-on-commission role. We're paying a competitive base for the right person, plus meaningful early-stage equity.
What You Will Own
- Build and work your own outbound pipeline targeting mid-market manufacturers, distributors, and wholesalers in the $50M to $500M revenue range
- Run the full sales cycle from cold outreach through discovery, demo, negotiation, and close
- Develop Credit Pulse's sales playbook: ICP definition, messaging by vertical, objection handling, sequencing strategy, and deal qualification framework
- Stand up and own our sales tech stack (we use Apollo, Smartlead, and HubSpot — you should have opinions about what works)
- Represent Credit Pulse at industry events and within credit and trade finance communities (NACM, NAED, IFDA, and similar)
- Feed structured deal intelligence back to product — what objections are recurring, what integrations are blockers, what workflows prospects actually run
- Hit quarterly pipeline and ARR targets you help set
Real ownership. The playbook you write becomes the company's playbook. This is not the tenth AE executing a documented motion.
Direct access. You'll work alongside the founding team with a short line to the CEO and product. When a deal surfaces a pattern, we act on it.
A category that's overdue for disruption. The tools credit managers use today are either 20-year-old ERP modules or expensive enterprise platforms that ignore the mid-market. You'd be the one who figures out how to sell into that gap.
Who We Are Looking For
Strong preference for candidates with a background in one or more of the following — if you've sold to or inside a credit team, you already understand the pain, and that's a significant advantage here:
- Credit software, trade credit, or AR automation (Bectran, HighRadius, Billtrust, Cforia, or similar)
- Commercial credit data or risk data products (Dun & Bradstreet, Experian Business, Creditsafe, NACM network)
- ERP or fintech platforms with credit or finance workflows (NetSuite, Sage, Dynamics, SAP)
- B2B SaaS sold into finance, operations, or credit departments at mid-market manufacturers or distributors
- 3 to 7 years of B2B sales experience, with at least 2 years in a full-cycle closing role
- A track record of sourcing your own pipeline — not just working inbound or SDR-generated leads
- Experience selling into finance, credit, or operations personas at companies with $50M or more in revenue
- Comfort with a consultative, discovery-driven sales motion where the product replaces a manual workflow
- The ability to translate business pain (slow credit approvals, AR exposure, bad debt write-offs) into a concrete ROI conversation
- You write cold outreach that gets replies — sequences, proposals, and follow-up are yours to own
Credit Pulse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
Salary : $150,000 - $200,000