What are the responsibilities and job description for the Manager, Campaign Operations position at forter?
About the role:
Forter is seeking a Manager, Campaign Operations to join our high-performing Demand Generation team. Reporting to the Senior Director of Demand Generation, you’ll play a critical role in building and scaling programs that drive new business and upsell pipeline across global markets.
You’ll manage a full-time Campaign Operations Associate and work closely with the Regional Demand Generation Managers to stand up integrated, multi-channel campaigns targeting both C-level and operational-level audiences. This is a role for someone who loves the intersection of strategy, process, and technology — someone who thrives on making complex campaign operations run smoothly and efficiently.
You’ll collaborate cross-functionally with teams including Creative, Product Marketing, Events, Partner Marketing, and Operations to ensure campaigns are well-orchestrated, data-driven, and impactful. You’re target-driven, and your work will be measured in terms of demand gen team attainment against pipeline and bookings targets.
The ideal candidate is analytical, deeply organized, curious about automation and AI, and passionate about helping a fast-scaling SaaS company accelerate growth.
What you’ll be doing:
- Partner with regional Demand Gen Managers to plan and execute account-based, multi-channel campaigns targeting executive and operational personas, fuelling both new business and expansion pipeline.
- Oversee campaign execution and tracking, ensuring effective setup, targeting, and performance measurement.
- Manage and mentor a Campaign Operations Associate, providing direction, prioritization, and professional development, and manage contractor output as required.
- Own campaign processes and infrastructure, continuously improving workflows, data quality, and reporting accuracy.
- Use and optimize key marketing systems, including Salesforce, HubSpot, Google Analytics, and other digital platforms to track, measure, and report campaign effectiveness.
- Leverage AI and automation tools (e.g. Glean, Tofu HQ, Gemini, Clay) to increase campaign efficiency, personalization, and scalability.
- Analyze and communicate performance metrics to stakeholders, providing actionable insights and recommendations.
- Experiment and iterate, bringing fresh ideas for improving audience segmentation, channel mix, and campaign orchestration.
What you’ll need:
- 5 years of experience in campaign operations, marketing operations, or demand generation within a B2B SaaS environment.
- Proven success in building and executing account-based, multi-channel digital campaigns targeting multiple personas and buying groups.
- Hands-on experience with Salesforce, HubSpot, Linkedin and Google Ads, and Google Analytics (experience with Qlik, Glean, or Tofu HQ a plus).
- Has used data-driven approaches to testing, optimization, and performance measurement.
- An ability to successfully drive projects forward by managing multiple stakeholders, competing interests, and deadlines.
- Experience developing and refining marketing processes and automation frameworks.
- Comfortable experimenting with and adopting AI tools to improve efficiency and performance.
- Clear, confident communication and collaboration skills — able to bridge technical and creative teams effectively.
- A self-starter who thrives in a fast-paced, high-growth environment and loves solving problems with data and technology.
About us:
Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.
The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.
Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:
- Great Place to Work Certification (2021, 2022, 2023)
- Fortune’s Best Workplaces in NYC (2022, 2023 and 2024)
- Forbes Cloud 100 (2021, 2022, 2023 and 2024)
- #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
- Anti-Fraud Solution of the Year at the Payments Awards (2024)
- SAP Pinnacle Awards “New Partner Application Award” (2023)
- Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)
Life as a Forterian:
We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.
At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.
Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.
If you need assistance or an accommodation due to a disability, please email us at interviewaccommodation@forter.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.Benefits:
- Competitive salary
- Restricted Stock Units (RSUs)
- Matching 401K Plan
- Comprehensive and generous health insurance, including vision and dental coverage
- Home office allowance
- Generous PTO policy
- Half day Fridays
At Forter, we embrace a hybrid work model that blends in-person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face-to-face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.
*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.
Salary Range: $116,000 - $143,000 annually bonus equity benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.
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Salary : $116,000 - $143,000
