What are the responsibilities and job description for the Hospice Marketer position at FORT BEND HOSPICE & PALLIATIVE CARE?
Overview
Join our dynamic team as a Hospice Marketer and play a vital role in expanding awareness and fostering meaningful connections within the community. This energetic position is perfect for a motivated professional passionate about healthcare marketing, dedicated to promoting compassionate end-of-life care services. You will develop and execute innovative marketing strategies that highlight our hospice programs, ensuring families and referral sources understand the exceptional care we provide. Your enthusiasm and strategic mindset will help us reach those who need us most, making a positive impact every day.
Duties
- Developing strong connections with referraI sources such as hospitals, physicians, nursing homes, assisted living facitities, and community organizations.
- Creating strategies to increase hospice referrals and enhance brand awareness.
- Employing digitat marketing and CRM systems to track performance and identity areas for improvement, manage social media marketing efforts across Facebook, Instagram, LinkedIn, and other channels to engage audiences and share compelling stories of patient care.
- Optimize online presence through SEO strategies, content marketing, and website management using WordPress, HTML, and Google Analytics to boost visibility.
- Ensuring seamtess transitions for patients and their famities by cottaborating with the admissions team and other heatthcare professionals.
- Addressing inquiries, concerns, and providing intormation to famities and referral sources.
- Keeping up-to-date on hospice regulations, industry best practices, and competitor activity.
- Participating in community events, heatth fairs, and networking opportunities to promote the hospice and its services.
- Providing information about hospice care, its benefits, and how it can improve the quatity of life for patients and famities.
- Conduct initial meetings with patients and famities to exptain hospice services and philosophy and obtain consents for care.
- Communicate sensitively and empathetically with patients and their families, addressing their questions and concerns about end‑of‑life care.
- Design and implement comprehensive multichannel marketing campaigns utilizing digital platforms, print advertising, and community outreach to increase hospice awareness.
- Develop targeted advertising sales initiatives including Google AdWords and Facebook Advertising to attract referral sources and partner organizations.
- Coordinate with product management teams to align marketing efforts with service offerings, ensuring messaging consistency across all channels.
- Conduct research on market trends, competitor activities, and community needs to inform strategic planning.
- Track campaign performance using analytics tools, prepare reports on marketing ROI, and adjust strategies accordingly to maximize outreach effectiveness.
- Requirements
- Proven experience in digital marketing, social media marketing, SEO, and multichannel marketing with a strong understanding of performance marketing techniques.
- Proficiency in Adobe Creative Suite for content creation and copywriting skills for compelling messaging.
- Familiarity with marketing automation tools, Google Analytics, Google AdWords, and email marketing platforms to streamline campaigns.
- Knowledge of B2B marketing principles to foster relationships with healthcare providers and community organizations.
- Ability to manage advertising sales initiatives effectively while maintaining a focus on budget management.
- Strong research skills combined with excellent communication abilities for engaging storytelling and content development.
- Experience with print advertising campaigns and familiarity with HTML or WordPress for website updates is preferred. Join us in delivering compassionate hospice care by elevating our outreach efforts! We are committed to supporting your growth through ongoing training opportunities and a collaborative work environment dedicated to making a difference in people's lives every day.
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- Paid time off
- Referral program
Work Location: In person
Salary : $55,000 - $65,000