What are the responsibilities and job description for the Web & Digital Engineering Manager position at FOREST LAWN MORTUARY?
Forest Lawn has been an integral part of the Southern California community since 1906, providing the highest standards of ethical and personal service to the families we serve. For more than a century, we have helped people honor and remember their loved ones by offering compassionate guidance, thoughtfully designed environments, and meaningful funeral and memorial services.
Forest Lawn is an industry leader. We don’t wait for change – we lead it. Innovation is fundamental to our mission; it’s how we continuously find better ways to serve families across Southern California and beyond.
Today, the way families seek information, make decisions, and connect with us is changing - and we see this as an opportunity to lead once again. Rather than simply sustaining systems, we are investing in modern digital platforms, experiences, and capabilities that reflect the care, trust, and excellence families expect from us. This includes embracing emerging technologies, including AI, and thoughtfully applying them to improve experiences, efficiency, and impact -- knowing that technology will continue to evolve.
By working at Forest Lawn as a Web & Digital Engineering Manager in our Technology Services Department, you will have the opportunity to build and lead innovative digital solutions from the ground up, shaping how families interact with our organization online. This role is ideal for someone who takes initiative. You will be a driver -- someone who can take a concept from idea to execution and own outcomes from start to finish. You will mentor and inspire cross-functional teams - including engineers, designers, and external partners - to deliver customer-focused digital experiences across Shopify and WordPress storefronts, marketing sites, and Salesforce Experience Cloud portals.
This role is not about maintaining legacy systems. It’s about reimagining technology to better serve families, empowering your teams to think creatively, and leading meaningful projects that make a lasting impact on thousands of lives every year.
What You'll Be Doing:
- Lead cross-functional teams (engineers, designers, vendors) and manage Agile ceremonies, capacity planning, and roadmaps tied to OKRs.
- Provide technical mentorship and daily direction for internal developers and vendors.
- Draft Statements of Work (SOWs), manage agency partners, enforce timelines, QA gates, and release readiness.
- Communicate risks, trade-offs, and project status to executives and non-technical stakeholders.
- Architect, build, and review features across WordPress, Shopify, and Salesforce Experience Cloud platforms.
- Implement CI/CD pipelines, code review standards, branching strategies, and automated testing for multi-environment setups.
- Manage hosting, deployments, uptime monitoring, and maintain healthy Core Web Vitals.
- Collaborate with Marketing to improve CVR, AOV, and LTV/CAC through site speed, UX, and experimentation.
- Implement and maintain GA4, server-side tagging, pixels, and conversion APIs for accurate data and attribution.
- Create self-serve dashboards and instrumentation standards for product and marketing stakeholders.
- Deliver secure, branded Salesforce Experience Cloud portals with authentication, permissions, and case management.
- Integrate external content/services and use Salesforce CMS Connect to surface WordPress content in portals.
- Design secure data flows between Shopify, WordPress, and Salesforce using APIs, webhooks, and iPaaS tools like MuleSoft.
- Enforce security best practices (OWASP), accessibility (WCAG 2.2 AA), SEO, and privacy compliance (GDPR/CCPA).
- Manage identities and SSO (SAML/OIDC) and stay current on emerging security standards.