Web & Digital Engineering Manager

Brief Description

Forest Lawn is looking for a Web & Digital Engineering Manager who’s passionate about creating thoughtful, customer-focused digital experiences. This role will lead projects that make shopping and support effortless—across Shopify and WordPress storefronts, marketing sites, and Salesforce customer portals. This position will guide teams and partners with care, ensure every detail meets our quality standards, and connect technical solutions to what matters most: improving performance, boosting conversions, and delivering a smooth, caring experience for our client families.

What You'll Be Doing

• Lead cross-functional teams (engineers, designers, vendors) and manage Agile ceremonies, capacity planning, and roadmaps tied to OKRs.
• Provide technical mentorship and daily direction for internal developers and vendors.
• Draft Statements of Work (SOWs), manage agency partners, enforce timelines, QA gates, and release readiness.
• Communicate risks, trade-offs, and project status to executives and non-technical stakeholders.
• Architect, build, and review features across WordPress, Shopify, and Salesforce Experience Cloud platforms.
• Implement CI/CD pipelines, code review standards, branching strategies, and automated testing for multi-environment setups.
• Manage hosting, deployments, uptime monitoring, and maintain healthy Core Web Vitals.
• Collaborate with Marketing to improve CVR, AOV, and LTV/CAC through site speed, UX, and experimentation.
• Implement and maintain GA4, server-side tagging, pixels, and conversion APIs for accurate data and attribution.
• Create self-serve dashboards and instrumentation standards for product and marketing stakeholders.
• Deliver secure, branded Salesforce Experience Cloud portals with authentication, permissions, and case management.
• Integrate external content/services and use Salesforce CMS Connect to surface WordPress content in portals.
• Design secure data flows between Shopify, WordPress, and Salesforce using APIs, webhooks, and iPaaS tools like MuleSoft.
• Enforce security best practices (OWASP), accessibility (WCAG 2.2 AA), SEO, and privacy compliance (GDPR/CCPA).
• Manage identities and SSO (SAML/OIDC) and stay current on emerging security standards.
  
  

Requirements

• Strong proficiency in Salesforce Experience Cloud, including site administration and integration patterns; familiarity with Sales/Service Cloud data models.
• Bachelor’s degree in Computer Science, Web Development, or a related field.
• 5 years of professional web development experience, with at least 2 years in a project management or technical lead role.
• Minimum of 3 years of front-end and back-end technologies (HTML, CSS, JavaScript/TypeScript, PHP, MySQL), Git, CI/CD, and CMS platforms.
• Project Management certification (PMP, Scrum Master, or equivalent)
• Expertise in WordPress: custom themes/plugins, REST API, and performance/security optimization.
• Hands-on experience with Shopify: Liquid, theme performance, Storefront/Admin APIs, and app ecosystem governance.
• Strong understanding of analytics: GA4 (events/parameters), tagging (GTM or equivalent), and practical A/B testing.
• Familiarity with Agile/Scrum methodologies.
• Deep understanding of web design, UX/UI, accessibility, and SEO best practices.
• Excellent communication, organizational, and leadership skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
  
  

Preferred Qualifications

• Experience with Salesforce products (Sales/Service Cloud, CRM Analytics/Tableau, Marketing Cloud or Account Engagement), MuleSoft/iPaaS, or Heroku.
• Knowledge of modern frameworks (Next.js/React), GraphQL, Node.js, and headless/server-side rendering architectures.
• Familiarity with security and identity standards (OAuth/OIDC, SAML), privacy compliance, and PCI considerations for commerce.
• Understanding of Esri (ArcGIS) and GIS mapping integration.
  
  

Competitive Benefits

Forest Lawn takes pride in offering an excellent benefits package to our employees, which taken as a whole, leads our industry and is competitive with the benefits in just about any other industry.

Click here to learn more about our benefit offerings.

Drug Testing Policy

Prior to beginning employment, all job applicants who receive a job offer will be required to voluntarily submit to a drug screening test conducted by a laboratory designated by Forest Lawn. The drug screening method is a hair collection test that will detect the use of illegal drugs within the past 90 days. A positive drug test may result in the withdrawal of the job offer.

E-Verify Statement

Forest Lawn has registered to participate in the federal government's E-Verify program. With E-Verify we are able to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. With respect to new hires, the E-Verify process is completed in conjunction with a new hire's completion of the Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates.

For up-to-date information on E-Verify, go to https://www.e-verify.gov/employees/e-verify-overview.

Fair Chance Initiative for Hiring Ordinance

Forest Lawn will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Summary

Forest Lawn has always attracted unique and exceptional individuals; those who aren’t satisfied with simply building a career, but want to go home at the end of the day knowing they’ve made a profound and positive difference in people’s lives.