Senior Director of Marketing

*THIS IS NOT A JOB WITH FORCEBRANDS!*

Responsibilities

• Own the overall marketing strategy, revenue growth, profitability, and marketing P&L.
• Lead customer acquisition across paid media channels (Meta, Google, TikTok, YouTube, and emerging platforms), optimizing key performance metrics including CAC, LTV, and marketing efficiency.
• Develop retention strategies across email, SMS, loyalty, and subscription programs to increase repeat purchase and customer lifetime value.
• Oversee creator, affiliate, PR, and social media strategies to drive brand awareness, engagement, and earned media.
• Partner cross-functionally with Product, Operations, and Leadership to support product launches, retail expansion, omnichannel growth, and go-to-market planning.
• Guide brand strategy and creative execution across positioning, content, design, photography, copy, and storytelling to ensure a cohesive consumer experience.
• Build, mentor, and lead a high-performing marketing organization spanning performance marketing, brand, creative, content, and growth.
• Present marketing performance, business insights, and strategic recommendations to executive leadership and key stakeholders.

Qualifications

• 7–10 years of progressive marketing leadership experience within beauty, DTC, or high-growth consumer brands.
• Proven success scaling consumer brands through rapid growth while balancing brand building with performance marketing.
• Deep expertise across paid media, lifecycle marketing (email, SMS, loyalty), creator/influencer marketing, affiliate programs, PR, and omnichannel marketing.
• Experience leading both brand and creative functions, including social media, content strategy, design, and creative development.
• Strong commercial acumen with experience owning marketing budgets, growth targets, and key business performance metrics.
• Demonstrated ability to recruit, develop, and lead high-performing cross-functional teams in fast-paced, entrepreneurial environments.
• Highly analytical, data-driven leader who translates consumer insights and performance metrics into actionable growth strategies.
• Collaborative, hands-on leader with an owner mindset, a willingness to roll up their sleeves, and a track record of driving innovation and sustainable business growth.