Director of Sales, West

Director of Sales, West

We're partnering with a high-growth, venture-backed beverage company that is entering a pivotal stage of expansion. Following strong retail momentum, new capital investment, and accelerating national distribution, the company is seeking a Director of Sales to own and scale the Western U.S. business.

This is not a traditional field sales role. The person hired will be responsible for driving revenue, influencing strategy, managing distributor performance, and helping shape the commercial direction of the company. You'll have a direct line to senior leadership and a meaningful voice in how the business grows.

What You'll Own

• Lead the commercial business across the Western U.S., with responsibility for revenue growth, distribution expansion, and market performance
• Act as the primary business owner for the region, managing sales strategy, priorities, and execution
• Build and execute annual business plans, forecasts, and growth initiatives
• Manage and elevate distributor and broker performance through accountability, planning, and execution
• Identify opportunities to improve profitability, resource allocation, and return on investment across the territory
• Influence pricing, promotional strategy, assortment, and go-to-market decisions
• Partner closely with leadership on long-term growth plans and market expansion opportunities
• Analyze sales trends, financial performance, and customer dynamics to drive informed business decisions

What We're Looking For

• Proven success leading beverage or CPG sales businesses with meaningful revenue responsibility
• Strong understanding of distributor economics, customer profitability, and commercial planning
• Experience owning a market, region, or business unit with clear accountability for results
• Track record of scaling emerging brands and navigating high-growth environments
• Ability to balance strategic thinking with hands-on execution
• Strong financial acumen and comfort managing budgets, forecasts, and business performance metrics
• Natural leader who can influence internally and externally

Why This Opportunity

• True ownership over a large and strategically important region
• Ability to influence both sales strategy and broader business decisions
• Significant exposure to executive leadership and investors
• Opportunity to help build the commercial infrastructure of a rapidly growing brand
• High-growth environment where strong performance can create meaningful career advancement
• Competitive compensation package including base salary, bonus, equity, and benefits

This is an opportunity for someone who wants more than just sales execution. It's a chance to run a business, drive strategy, and play a meaningful role in building the next chapter of a fast-growing beverage company.