Brand Manager

THIS IS NOT A JOB AT FORCEBRANDS

We are seeking a commercially minded Brand Manager to lead product strategy and day-to-day execution for a growing consumer brand. This role will protect brand integrity, deliver marketing excellence, and drive growth across retail and e-commerce through strong planning, cross-functional collaboration, and execution.

Responsibilities

Strategic and Commercial Leadership

• Support the development and execution of strategic plans designed to increase brand growth and equity across product categories and sales channels.
• Contribute to annual planning and forecasting to guide business priorities and the product roadmap.
• Identify opportunities to build the brand through product innovation, marketing initiatives, and emerging channels.
• Ensure brand strategy and execution remain aligned with the company’s broader vision and commercial objectives.

Sales and Go-to-Market Execution

• Partner with Sales and Marketing to execute go-to-market strategies that maximize retail and e-commerce performance.
• Co-develop retail activation strategies and promotional programs that drive velocity in collaboration with Sales, Creative, and Brand teams.
• Ensure field marketing resources and sales materials consistently reflect brand standards and positioning.

Product Ownership and Innovation

• Partner closely with R&D to ensure products meet brand, consumer, and quality expectations.
• Collaborate with Brand, Innovation, R&D, Supply Chain, Operations, and Commercialization teams throughout the product development and launch process.
• Conduct competitive and category research to uncover consumer insights and whitespace opportunities.
• Evaluate new product concepts for brand alignment, consumer relevance, and market potential.

Cross-Functional Collaboration

• Translate brand strategy into actionable plans that meet established timing, quality, and brand standards.
• Serve as a key liaison among Brand, Marketing, Sales, Finance, Supply Chain, and Operations to maintain cross-functional alignment.
• Support demand planning, packaging timelines, and product readiness in partnership with Supply Chain and Operations.

Performance Tracking and Reporting

• Monitor key brand performance indicators, including point-of-sale and panel data, market share, household penetration, repeat purchase rates, distribution, and consumer sentiment.
• Translate performance insights into actionable recommendations that move the business forward.
• Develop and present recurring performance reports, summaries, and dashboards.
• Partner with Analytics to ensure relevant findings are shared with Finance, Sales, and other stakeholders and converted into appropriate business actions.

Qualifications

• At least three years of CPG brand management experience, including demonstrated success supporting or leading a large-scale brand with annual revenue of $300 million or more.
• Strong experience within brand-led product categories.
• Ability to operate effectively in a fast-paced and evolving environment.
• Experience collaborating with external stakeholders, including retailers, agencies, and business partners.
• Exceptional leadership, communication, and stakeholder-management skills.
• Bachelor’s degree required; MBA or another advanced degree preferred.
• Willingness to travel up to 20%.
• Experience within the food or beverage industry is preferred.
• Experience managing, launching, or scaling an emerging brand is preferred.