What are the responsibilities and job description for the Brand Manager position at ForceBrands?
*** THIS IS NOT A JOB WITH FORCEBRANDS ***
*MUST BE COMFORTABLE IN A HYBRID SETTING IN NYC*
*MUST HAVE EXPERIENCE IN LUXURY SPIRITS*
RESPONSIBILITIES:
- Develop and execute comprehensive brand strategies and marketing plans to support SKUs and grow brand equity
- Leverage insights into consumer behavior and market trends to inform go-to-market strategies
- Collaborate with marketing, media, and website agencies to deliver campaigns that align with the brand's luxury positioning
- Build strategic relationships with, mixologists, and industry influencers to expand brand presence
- Lead innovative campaigns that engage, educate, and excite target audiences, with a focus on digital aptitude and the luxury tequila market
- Measure and report the performance of marketing initiatives (ROI, KPIs) to ensure objectives are met
- Oversee brand guidelines and ensure consistency across all channels and touchpoints
- Represent the brand at key events and distributor presentations
- Drive the integration of marketing initiatives and innovation into sales efforts.
- Collaborate across departments to create a horizontal team structure, ensuring seamless execution of strategies
- Stay attuned to competitive dynamics and market opportunities to maintain the brand’s edge
REQUIREMENTS:
- Minimum of 7 years of experience as a Brand Manager or Marketing Manager, with beverage alcohol experience required; spirits experience strongly preferred
- Bilingual proficiency (English and Spanish) is a plus
- Strong commercial sensibility with experience in luxury brands
- Exceptional project management skills with the ability to juggle multiple priorities in a fast-paced environment
- Superior communication, leadership, and teamwork abilities
- Data-driven mindset with a strong understanding of KPIs, ROI, and marketing analytics
- A creative thinker with a sharp eye for aesthetics and compelling brand storytelling
- Ability to travel as needed for key events, distributor presentations, and market visits
Salary : $120,000 - $150,000
