Associate Brand Manager

THIS IS NOT A JOB AT FORCEBRANDS

A growing consumer products company is seeking an Associate Brand Manager to support brand strategy and day-to-day execution across retail, e-commerce, social, and digital channels. This individual will collaborate with internal teams and agency partners to strengthen brand performance, deliver shopper marketing initiatives, and identify opportunities for continued growth.

Responsibilities

Shopper Marketing & Go-to-Market Execution

• Support the development and implementation of annual product-line strategies and plans.
• Partner with Sales and Marketing to execute go-to-market initiatives that improve performance across retail and e-commerce channels.
• Develop shopper marketing and retail activation programs that increase product velocity.
• Lead cross-functional efforts to create sales materials and merchandising playbooks.
• Support the execution of promotional programs across key retail accounts.

Social & Digital Platform Management

• Oversee the strategic direction and content calendar for the brand’s owned social and digital platforms.
• Work with agency partners to translate brand priorities into relevant, channel-specific content.
• Manage agency relationships supporting content development, community management, and paid social, ensuring projects remain on-brand, on schedule, and within budget.
• Review and approve social and digital content for consistency with the brand’s voice, tone, and guidelines.
• Guide influencer and ambassador partnership strategy, including agency-led sourcing, briefing, and performance measurement.
• Monitor organic and paid platform performance and translate results into actionable recommendations for the broader brand team.

Performance Tracking, Reporting & Analysis

• Evaluate performance data and market trends to develop clear insights and recommendations.
• Track brand KPIs, including sales, market share, distribution, digital engagement, social performance, and consumer sentiment.
• Create recurring dashboards and performance updates for internal stakeholders.
• Conduct category research and competitive analysis to uncover consumer trends and whitespace opportunities.

Brand Strategy & Execution

• Contribute to annual planning and forecasting processes that inform business strategies and product roadmaps.
• Identify opportunities to build the brand through product innovation, marketing programs, and emerging channels.
• Manage brand approvals for packaging and marketing campaigns, ensuring consistency with established guidelines.
• Maintain a strong understanding of the brand’s tone, values, and visual identity and uphold them across every consumer touchpoint.
• Ensure brand plans and execution align with the company’s broader vision and commercial objectives.

Qualifications

• 1–2 years of experience in CPG brand management.
• Bachelor’s degree required; MBA or another advanced degree preferred.
• Strong leadership, communication, and stakeholder-management abilities.
• Experience within the beverage or nutrition industry is preferred.
• Experience helping launch, manage, or scale an emerging brand is preferred.
• Ability to travel up to 20%.