Marketing Coordinator

USConnect® is the US division of GlobalConnect®, North America's only consortium of independent food service companies providing corporate breakrooms, cafes, markets, vending, pantry and office coffee services. As an industry-leading technology company, our ecosystem offering spans payment hardware and software, loyalty programs, brand marketing, procurement, national account sales and Route 66 branded food and beverage products that enable our affiliate member companies to provide state-of-the-art technology, flexible and healthy food choices, and consistent service to their corporate customers across the country. As the only fully integrated, wireless food service network that seamlessly functions across the North American continent, GlobalConnect® is rapidly growing with a vision to dramatically improve breakroom service operations for the modern enterprise and its employees. For more information visit: www.usconnect.biz and www.globalconnect.biz

USConnect® is seeking an experienced, dynamic and organized Marketing Coordinator to join the company at the company’s HQ in Greensboro, NC. Reporting to the SVP of Sales, this position will create and implement corporate marketing initiatives with a focus on content design, website SEO and social media awareness in support of the company’s sales development. Moreover, the role will interface with a diverse team of internal stakeholders, external suppliers and partners, as well as customers to actively support and drive the company’s demand generation strategy

This is an excellent position for a hands-on, results-oriented professional who desires to be part of a company’s next stages of growth, is accountable to deliver results and thrives in a fast-paced, entrepreneurial environment.

Responsibilities:

• Assist in the planning, execution, and tracking of marketing campaigns and projects from conception to completion across various channels including print, digital, social media, email, traditional advertising and exhibition events. Work closely with the internal sales and operations teams as well as outside vendor partners to ensure alignment, deadlines are met and deliverables are of high quality.
• Coordinate vendor partners for planning and creation of clear and compelling content to promote company’s offerings via print and electronic marketing collateral such as flyers, presentations, media posts, while also as needed directly create and edit content and collateral, all while ensuring accuray, consistency and alignment with company’s brand standards and strategic messaging.
• Create, maintain and update the company’s digital presence towards consistent branding and messaging including:
  • updating website content, 
  • managing SEO (track results either directly or through 3^rd party), 
  • driving engagement on social media platforms.

• Maintain creative asset library (photos, video, copy, announcements, etc.) and work with existing and new vendors to develop and purchase assets based on most favorable terms. 
• Conduct market research to identify market trends, customer preferences and competitive analysis to inform marketing startegies. 
• Contribute to the overall team effort and other duties as assigned.

Qualifications:

• 2-4 years progressive experience in marketing coordination or related roles with strong understanding of marketing principles and practices.
• MUST HAVE demonstrable experience in traditional and digital marketing including effective:
  1. content creation with awareness of good information design and layout,
  2. website management and advertising campaigns, 
  3. business account digital/social media marketing with related analytic tools managing SEO/SEM
  4. email marketing, CRM systems and advertising. 

• Excellent verbal and written communication skills including ability to craft a story in a compelling manner while being meticulous about spelling and grammar.
• Creative mindset with the ability to think out of the box to devise content and campaigns that engage, inform, and motivate while also possessing analytical skills to interpret data and generate meaningful insights. 
• Outstanding ability to collaborate with our teaming partners, both internal and external, in a dynamic and fast paced work environment.
• Proficiency in MS Office suite and Adobe InDesign 
• Bachelor’s Degree in marketing, advertising, communication, or equivalent work experience.
• Other skills and traits: highly organized, constant attention to detail, multitasking abilities, quick learner, willing to take initiative and ownership, comfortable being coached.

Background checks and drug screening are required.

We offer the following benefits:

• 100% paid Employee base plan Health Insurance, buyup plan available at a very low cost. 
• Dependent Health
• Paid Vacations and Personal Time off.
• Health/Dental/Vision insurance
• Short and Long-Term Disability
• Basic and Supplemental Life Insurance
• 401(k)
• Critical Illness and Accident Insurance
• Tuition Reimbursement
• College Scholarship Program for children of employees

 Global Connect is an equal opportunity employer.  We are committed to treating all Applicants and Employees fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.