Marketing Coordinator

Requisition Number:

S3060

Position Number:

998395

Position Classification Title:

Public Communications Specialist

Functional Title:

Marketing Coordinator

Position Type:

Staff

University Information:

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose Of The Organizational Unit:

In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live.

Position Summary:

Reporting to the Assistant Director of Marketing at the Bryan School of Business and Economics at UNCG, the Marketing Coordinator will collaborate with marketing, recruitment, and program stakeholders to enhance awareness and drive enrollment for Bryan School graduate programs.

This role is responsible for executing day-to-day marketing activities and developing content targeted at key audiences, including prospective and current students, alumni, and employers, to boost engagement.

Core responsibilities include supporting promotional advertising campaigns, managing email marketing, social media, and event promotions, and creating a variety of digital and print materials to support marketing and recruitment goals.

Minimum Qualifications:

BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or business
• 2 years of related industry experience
• Ability to create content for digital marketing, email, web, and social media
• Excellent writing and editing skills
• Experience with graphic design and videography
• Ability to analyze data and report on the effectiveness of marketing
• Project management experience
• Experience with CRM platforms
  
  

Alternate Option:

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Special Instructions To Applicants:

For consideration, candidates are required to upload:

• Resume
• Cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description.
• Link to a professional portfolio
• Writing samples
• List of references
  
  

The list of references must detail at least three (3) professional references including:

• Name
• Company Name
• Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references must be a current or previous supervisor.
• Email Address
• Contact Phone Number
  
  

Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.

Recruitment Range:

$51,500 - $54,843

Org #-Department:

Dean's Office - BE - 11801

Work Hours Of Position:

8 A.M - 5 P.M., M-F; weekend or evenings as required for events

Number Of Months Per Year:

12

Job Family:

Information & Education

Career Banded Title:

Public Communications Specialist

Open Date:

12/22/2025

Close Date:

01/16/2026

FTE :

1.000

FLSA:

Non-Exempt

Key Responsibility:

Content Development (Writing, Editing)

Essential Tasks:

• Develop compelling and accurate written content for web, digital, and print.
• Proofread and edit Bryan School marketing materials.
• Identify story opportunities that support strategic goals and conduct interviews as needed with students, faculty, alumni, and other stakeholders.
• Other related duties, as assigned.
  
  

Key Responsibility:

Promotional Materials (Design and Multimedia)

Essential Tasks:

• Create attractive, professional, and brand-compliant graduate recruitment materials for web, digital, and print to promote graduate programs, events, and activities.
• Design creative assets as needed for use in graduate paid advertising campaigns.
• Create promotional materials for web and print to promote Bryan School events and activities to students, employers, and alumni.
• Identify opportunities to capture and share stories through photo and video, then edit photo and video content for social media, web, and other media channels.
• Other related duties, as assigned.
  
  

Key Responsibility:

Social Media and Email Marketing

Essential Tasks:

• Leverage social media channels and email marketing tools to engage Bryan School audiences and support strategic goals.
• Create accurate, compelling content.
• Create reports on the effectiveness of social media and email marketing.
• Other related duties, as assigned.
  
  

Key Responsibility:

Analytics/Reporting

Essential Tasks:

• Measure the effectiveness of marketing campaigns and produce content by collaborating with the Bryan School and other campus stakeholders to gather relevant data and create reports.
• Other related duties, as assigned.
  
  

Key Responsibility:

General Program Support

Essential Tasks:

• Complete administrative tasks as needed (schedule meetings, respond to various internal customers, etc., as needed).
• Other duties, as assigned.
  
  

Competency:

Knowledge – Technical

Competency Description:

• Understands and uses communication, design, and visual art concepts and practices pertinent to the area of responsibility.
• Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately.
• Ability to use a variety of moderately complex processes, procedures, and techniques.
• Ability to use and incorporate various hardware and software packages, as well as traditional design methods.
• Ability to research and identify new technology and make recommendations for use and purchase.
• Ability to apply knowledge of organizational principles of design elements.
• Ability to promote subject matter in a wide variety of media.
• Ability to train others in the use of new methods and technical tools.
  
  

Competency Level:

Journey

Competency:

Knowledge – Professional

Competency Description:

• Thorough knowledge of the methods and techniques of planning, writing and editing, and producing content.
• Ability to edit and analyze informational material or content prepared by others.
• Thorough knowledge of the techniques for disseminating information to the public and target groups.
  
  

Competency:

Communication

Competency Description:

• Ability to independently communicate program information of moderate complexity and impact to targeted audiences.
• Ability to assimilate and communicate information that requires greater understanding and has a greater impact on the organization.
• Ability to establish and maintain a variety of working relationships.
• Ability to independently assimilate and compose written materials to use in a variety
• of communication outlets.
• Ability to edit documents to ensure accuracy in content and form.
• Ability to draft communications for final release.
• Ability to write according to correct English usage and the appropriate style guide or accepted industry standards.
  
  

Competency:

Consulting/Advising

Competency Description:

• Ability to identify, advise, and collaborate with clients regarding communication needs and issues.
• Ability to provide options on the type of strategy to use with communication plans and gauge their potential effectiveness.
  
  

Competency:

Project Management

Competency Description:

• Ability to understand customer needs and work in conjunction with higher-level specialists on the delivery of communications.
• Ability to draft communications as they relate to a specific area or module.
• Ability to contribute ideas, recommendations, and solutions to reach project goals.
  
  

Competency Level:

Contributing

Competency:

Organizational Sensitivity

Competency Description:

• Ability to understand the mission, objectives, and goals of a department with multiple service delivery functions.
• Ability to understand the internal workings of the department in relation to the external expectations of the clients and stakeholders.
• Ability to assess the potential impact of internal/external communications efforts and make necessary adjustments.
  
  

Physical Effort:

Hand Movement-Repetitive Motions - F, Reading - F, Writing - F, Vision-Visual inspection - O, Hearing - F, Talking - F

Work Environment:

Inside - C