Director of D2C Marketing

Intro to Folia

Measure what matters.

Nell and Dan founded Folia Health because it has been simply too hard for their family members to receive personalized, data-driven healthcare that directly addresses the issues they're dealing with. People around the country and now the world, including our own team members and families, use Folia to track what they're experiencing - fatigue, symptom flares, pain - alongside what they're currently doing for treatment, and then use this information to understand the best way forward. Most Folia users also receive Data Dividends to share their data as part of our Research Programs, the business model that keeps Folia humming along.

Along the journey of building Folia, we've developed and validated a new type of health data - home-reported outcomes (or HROs). HROs allow people dealing with complex conditions to digitize their vast personal health knowledge, with simple responses to a personalized set of multiple-choice questions whenever they're experiencing a change in their health. HROs are actually now a valued part of the research methods that leading life sciences companies use to understand how their therapies are impacting people in the real world.

Folia (‘foglia’ is leaf in Italian) was named for the power of the individual contributions of people tracking their own health experiences. Each individual contributor is a leaf on the tree, performing important tasks to enable the whole (healthcare) tree to grow and become stronger - ultimately benefitting the leaf itself. (Yes we may have taken the metaphor too far...)

We are: 

• Female-founded and led by parents and family caregivers
• Stubbornly focused on making healthcare make sense
• 9 years in business
• Backed by top venture funds with a strong financial runway
• Made possible by our fast-growing user community with thousands of users in rare conditions

Folia Health is searching for a visionary, positive leader to drive the growth of the communities of individual patients and family caregivers who use Folia to gain more control of their health journey and receive data-driven care. This person will be relentless in their pursuit of an effective, personal health experience for each individual, and will have the experience necessary to help a mid-stage startup grow a new marketing function from (nearly) scratch.

You'll be able to work side-by-side with Folia's founding team, our in-house content associate, and our product team. We'd love for you to be based near Boston, where most of the team is in the downtown office Tuesdays and Thursdays. We're also enjoying starting up more in-person events to bring together our community, which we would love to base here!

What you’ll do:

• Own and scale Folia’s direct to consumer growth strategy, from awareness through long term engagement
• Define target patient and caregiver segments and build repeatable acquisition funnels across all community-building channels
• Tell the story of a stubbornly patient-advocate brand that always does the right thing by individual users - even when it's not convenient to the business
• Shape and amplify Folia’s brand as a trusted, patient first platform by partnering closely with Product to ensure marketing promises and user experience are tightly aligned
• Build and lead the DTC marketing function over time, hiring and developing team members as we scale

You are:

• A strategic, structured thinker with a first-principles approach to problem solving
• Looking for a fast-paced opportunity with room to run
• An established professional with at least 5 years of experience, including startup experience
• Not satisfied with the status quo for people living with complex chronic conditions

Compensation

The base salary range is $140,000-$170,000. If you're not based in the general Boston area and are willing to relocate, we will compensate you for reasonable expenses. The starting salary will be determined commensurate with experience. The full compensation package includes stock option grants and additional benefits, including Health, Dental, Vision, and 401k plan.