Director of Guest Experiences, Heritage Brands

Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates. The company owns more than 25 wineries and distilleries, each with its distinct style, legacy, and approach to hospitality.

** The schedule for this role is Tuesday - Saturday and will be based at a winery location in Sonoma County, **

• Managerial oversight of key luxury hospitality centers
• Liaison and leader with the Foley Family to develop and execute the vision for overall site activation, look-and-feel and overall guest engagement
• Adapts and executes all brand marketing positioning in order to create & define all look-and-feel standards at key brand sites and executes according to those standards
• Trains, develops, and instructs all Hospitality Center Management team(s) to define and refine all experiences for consumers, members, trade & employee / VIPs in accordance with brand & style guide standards
• Achieves guest experience operational objectives by contributing information and recommendations to strategic plans and reviews by property / location
• Develops & maintains all methodology for tracking guest experience ratings & reviews; deploys action plans & resources to improve those as needed
• Possesses deep understanding of P&L Management across the luxury space and facilitates profitability through engagement with customers
• Works with Capital Expansion & Facilities management team to create long-term facility & look-and-feel improvements across priority locations
• Directs culinary & events team to assist in development of signature experiences across all priority sites according to each brand positioning and consumer profile

• Exceeds all net revenue & membership targets for priority-brand tasting rooms while deepening all relationships and executing best-in-class experiences
• Creates & publishes programming calendar for all priority-brand tasting rooms to create visibility across organization around activities at priority-brand tasting rooms
• Defines & executes against all relevant KPIs resulting in overall sales & engagement increases across the entire business
• Leverages KPIs to provide insights into overall improvement to guest experiences resulting increased visitation, engagement, and long-term brand health
• Participates in department and interdepartmental planning and management teams and works cross-functionally to improve processes within the organization
• Directs the development and implementation of standards and goals, ensuring they support the organization's business plans
• Understands full consumer sales cycle (across both on and off-site areas) and crafts programming to address each of those opportunities

• Develops team(s) and departments focused on excellence in sales programming, consumer engagement, and overall brand-specific marketing initiatives
• Responsible for recruiting, hiring, and developing the following team(s): Hospitality Center Managers, Asst Managers, & hourly staff (when applicable)
• Demonstrates leadership style that focuses on open & transparent communication, servant leadership, and continuous improvement
• Seeks to develop all team members in order to grow and promote from within the organization and create talent pipeline(s)
• Effectively manages organization in accordance with functional expertise area with focus on gross profit & operating profit
• Utilizes interpersonal and communication skills to lead, influence, and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
• Acts with integrity in all management areas, focusing on executing a positive, result- oriented culture
• Direct team(s) to focus on consumer-centric problem solving & quick resolution issues
• Acts as a positive change-leader focused on making teams, customers, employees, and guests happy!

• Teamwork – Be a Spirited Partner
• Commitment – Crush Every Day
• Quality – Good vs. Grape: It’s All in The Details
• Integrity – It Takes a Community
• Safety – Tend the Vines
• Entrepreneurship – Love the Wine You’re With
• Fun! - Smile! You Have Purple Teeth!

• Bachelor's Degree in Hospitality, Business or related field; MBA a plus
• 10 years previous experience in Luxury Guest Experience engagement
• Demonstrated experience in development and execution of comprehensive organizational plans and managing people to obtain individual and organizational goals
• Excellent written, verbal, and public-speaking skills
• Highly responsible & reliable; self-motivated & enthusiastic to experience the wine country lifestyle
• Ability to be productive working at multiple sites
• Focus attention on guest needs, remain calm and courteous at all times
• Proven teamwork and cross-functional leadership skills

FFWS has expanded its portfolio significantly since its founding, now including such storied brands as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee, Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma County; Merus, Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Chalone Vineyard in Monterey County; Four Graces and Acrobat in Oregon; and Three Rivers in Washington. Foley Family Wine & Spirits import wines include Lucien Albrecht in France, Nieto Senetiner in Argentina, and 14 wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes Minden Mill Distilling, Charles Goodnight Texas Straight Bourbon Whiskey, New Zealand’s Lighthouse Gin, El Mexicano Tequila, The Loch Lomond Group in Scotland, Two Stacks Irish Whisky and Killowen.

Foley Family Wines & Spirits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.

Salary : $120,000 - $160,000