Public Relations Specialist

Location: Kaukauna, WI 54130

Position Summary

Let’s be honest — this title still doesn’t fully capture what you’ll actually be doing. You’re part brand guardian, part community connector, part email marketer, part event producer, and part relationship builder. You’ll be the person who makes sure Focus sounds, looks, and feels like Focus everywhere, every time — while also serving as the face of our brand in every community we operate in.

This position is based in Kaukauna and is responsible for protecting and growing the Focus brand through community engagement, resident communication, social media management, event coordination, and acquisition rebranding efforts.

Key Responsibilities

Brand & Marketing

• Protect and maintain the Focus brand across all communications and materials
• Review marketing materials, signage, emails, and digital content for brand consistency
• Build and manage resident email campaigns and automated communication sequences
• Audit website content regularly to ensure accuracy, tone, and brand alignment
• Own and manage Google, Yelp, and Facebook business pages and social presence
• Monitor and respond to online reviews and resident engagement when appropriate

Community Relations

• Build relationships with local businesses, organizations, and community partners
• Meet with city officials and attend community meetings as needed
• Coordinate community outreach initiatives and local partnerships
• Serve as a visible brand representative within Focus communities

Events & Property Launches

• Coordinate kickoff events for newly acquired properties
• Plan and execute resident engagement events throughout the year
• Manage event logistics, vendor coordination, communication, and execution
• Ensure events align with the overall Focus brand experience

Acquisition Rebranding

• Coordinate rebranding efforts for newly acquired communities
• Assist with signage transitions, communication rollouts, and launch timelines
• Help ensure residents experience a seamless transition during property takeovers

Qualifications

Preferred Experience

• Experience in public relations, marketing, communications, community engagement, or brand management
• Experience planning and coordinating events
• Strong written and verbal communication skills
• Experience managing social media platforms and online reputation management
• Ability to manage multiple projects and deadlines simultaneously
• Comfortable working both independently and collaboratively

Skills & Attributes

• Strong attention to detail
• Highly organized and proactive
• Creative thinker with strong problem-solving skills
• Comfortable building relationships and networking within the community
• Ability to adapt in a fast-paced and growing environment
• Strong understanding of brand voice and customer experience

What We Offer

• Competitive compensation
• Health, dental, vision, life, and disability insurance
• Paid time off
• Professional development opportunities through Focus University
• Real estate and financial coaching opportunities
• Growth opportunities within a rapidly expanding company
• A collaborative and entrepreneurial work environment

About Focus Property Management

Focus Property Management was founded in 2019 and has grown to over 7,000 units across multiple communities. Our mission is simple: Focus is the standard.

We believe in creating communities people are proud to call home while building a brand residents genuinely connect with. We move fast, think creatively, and value people who take ownership and make an impact.

Equal Opportunity Employer

Focus Property Management is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.