Business Development Manager, U.S. Equipment Sales

Business Development Manager, U.S. Equipment Sales

Before You Apply

Please review the following requirements before applying:

• This is a remote field sales role with up to 70% travel.
• Candidates should be based in Atlanta or near a major U.S. airport.
• This role requires proactive new business development, prospecting, and pipeline building.
• Technical B2B sales experience is required.
• Industrial equipment, packaging equipment, automation, machinery, or manufacturing sales experience is strongly preferred.
• Candidates must be comfortable selling to plant managers, procurement teams, operations leaders, engineering teams, and capital equipment buyers.
• Candidates must be comfortable learning technical equipment specifications and selling consultative solutions.

Job Overview

We are hiring a Business Development Manager to drive U.S. equipment sales for a growing industrial equipment and packaging automation business.

This is a true field sales role focused on:

• New customer development
• Existing account growth
• Technical solution selling
• Long-term customer relationship management
• Revenue growth across the U.S. market

The ideal candidate is a self-driven sales professional with a strong hunter mindset, mechanical aptitude, and the ability to build trust with manufacturing and operations leaders.

Compensation

Base salary: $80,000 to $88,000 annually

Bonus: Quarterly performance bonus opportunity

Location

Remote, U.S. based

Preferred: Atlanta, GA or near a major U.S. airport

Job Type

Full-time

Travel

Up to 70% travel across the U.S.

Occasional international travel may be required

What You Will Do

• Develop new business opportunities through outbound prospecting, networking, customer visits, referrals, and industry relationships.
• Build and manage a strong sales pipeline across manufacturing, packaging, food production, automation, and industrial markets.
• Identify customer needs and present technical equipment solutions that support production, efficiency, and operational goals.
• Grow existing customer relationships by identifying new opportunities and supporting long-term account success.
• Sell to and build relationships with plant managers, procurement teams, engineering contacts, maintenance teams, operations leaders, and other decision-makers.
• Prepare and present sales quotes, proposals, and responses to customer requests.
• Conduct market research to identify new opportunities, industry trends, and competitive activity.
• Partner with internal sales, service, engineering, marketing, and product teams to support customer needs.
• Provide customer feedback and field insights to help improve products, services, and sales strategy.
• Maintain accurate CRM records, sales activity notes, pipeline updates, and customer follow-up documentation.
• Provide regular reports on sales activity, pipeline status, customer development, and market observations.
• Represent the company professionally during customer visits, trade shows, site evaluations, and industry events.

What We Are Looking For

• 3 years of B2B sales experience.
• Experience selling technical products, industrial equipment, automation, machinery, packaging equipment, or manufacturing-related solutions.
• Strong new business development skills.
• Ability to prospect, build relationships, and move opportunities through a longer B2B sales cycle.
• Strong mechanical aptitude and ability to learn technical equipment specifications.
• Experience selling to plant managers, procurement teams, operations leaders, service teams, engineering teams, or capital equipment buyers.
• Strong communication, presentation, negotiation, and follow-up skills.
• Ability to work independently and manage a remote field sales territory.
• Proficiency with CRM systems, Microsoft Office, and sales reporting tools.
• Willingness and ability to travel up to 70%.

Preferred Qualifications

• Bachelor’s degree in business, sales, marketing, engineering, or a related field.
• Packaging equipment or automation sales experience.
• Experience selling into food manufacturing, consumer packaged goods, industrial manufacturing, or production environments.
• Experience with capital equipment sales.
• Experience with long-cycle technical sales.
• Bilingual English/Spanish skills.

Relevant Equipment Experience

Experience with any of the following is highly valuable:

• Flow wrapping equipment
• Horizontal or vertical form-fill-seal systems
• Top-seal lidding equipment
• Tray overwrap equipment
• End-seal equipment
• Packaging automation
• Upstream or downstream production systems
• Industrial machinery or production equipment

Ideal Candidate Profile

This role is best suited for a sales professional who enjoys building business, not just maintaining accounts.

The right candidate will be comfortable spending the majority of their time developing new opportunities while also managing and expanding existing customer relationships. This position is expected to be approximately 60% new business development and 40% account growth.

Candidates do not need to come directly from a competitor. However, they must have the ability to learn technical products, ask strong discovery questions, understand customer pain points, and sell value-based solutions.

Key Strengths for Success

• Hunter mentality
• Strong follow-up
• Technical curiosity
• Mechanical aptitude
• Competitive drive
• Consultative selling ability
• Pipeline discipline
• Customer-first communication
• Professional presence
• Ability to work independently

What We Offer

• Competitive base salary
• Quarterly bonus opportunity
• Comprehensive onboarding and product training
• Support from engineering, service, and internal product experts
• Marketing and sales enablement tools
• Administrative support for travel coordination and documentation
• Ongoing professional development
• Clear performance expectations and regular feedback

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Duties, responsibilities, and requirements may be modified as business needs require.