E-Commerce Specialist

SUMMARY:

FNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNA's highly acclaimed brands include Simpson, Delco and CRX. Exclusive licenses with recognizable brands such as DeWalt, Stanley Black & Decker and Craftsman further strengthens FNA's market presence and awareness. FNA is a dynamic organization with unprecedented growth due largely to its ability to attract and retain highly talented associates.

We are looking for an E-Commerce Specialist to drive online sales growth and ensure a seamless customer experience. In this role, you will take ownership of customer ecommerce product pages, implement sales strategies, and collaborate with teams across sales, product, demand planning, creative, and marketing to increase customer engagement and conversion rates. If you have some experience with account setup / maintenance, and you are eager to learn more about product marketing, we want to hear from you.

This position is 100% onsite. Only local candidates that can commit to working onsite, Monday through Friday, will be considered.

Primary Purpose:

The E-Commerce Specialist helps facilitate vital functions that support online sales and product content relevancy by analyzing and optimizing product assets (such as imagery, descriptions, star reviews, etc.) on retail customer websites and other digital sales platforms. This individual will help increase online visibility, and ultimately market share, by ensuring product content online is accurate and up to date.

Duties / Responsibilities:

• Responsible for daily E-Commerce activities of accounts, which includes all product marketing assets, item setup, back-end portal updates, and ensuring all deadlines are met.
• Develop and execute SEO and keyword strategies for Product Detail Pages (PDPs), including metadata, structured content, and search optimization to maximize discoverability and organic traffic.
• Own the digital shelf by optimizing product titles, bullets, images, A content, and enhanced content across Amazon, Home Depot, Lowe's, Walmart, and other retail partners.
• Analyze PDP performance and implement data-driven improvements to increase ranking, relevance, conversion rate, and content accuracy as part of the Digital Shelf Optimization initiative.
• Responsible for overall product data input into E-commerce data management systems Vendor Gateway, Atlas, IDM, CHUB, Retail Link, and other E-Commerce setup portals.
• Gather information from multiple departments and team members in a timely and accurate fashion to complete product setup deliverables.
• Take ownership of the accuracy of product information, imagery, and content provided to customers and end users by all marketing and product team members.
• Work cross-functionally with marketing, product, demand planning, engineering and sales departments.
• Communicate both vertically and horizontally throughout the organization regarding updates or changes to customers' digital content as needed.
• Take initiative to develop supporting processes or documentation to create a smoother E-Commerce workflow with internal team members and external retailers.

Required Skills / Abilities:

• At least 1-2 years of general experience in an E-Commerce position or online customer account service/online account setup.
• Strong E-commerce SEO and keyword optimization skills, including research, metadata, and search-driven content strategy.
• Proficiency in optimizing PDP content - titles, bullets, images, A content-to improve search ranking and conversion.
• Ability to analyze E-commerce performance data and translate insights into content and optimization actions.
• Specific work experience with big box retailers' data management systems is preferred.
• Working knowledge of E-commerce data management systems or online item setup portals (such as Vendor Gateway, Atlas, IDM, CHUB, Retail Link, etc.).
• Experience with digital communication platforms such as BazaarVoice, WordPress, various social media networks is a bonus.
• Experience with tools and power equipment manufacturing categories is extremely helpful.
• Proficient computer skills in Microsoft Office applications such as MS Word, Excel, PowerPoint, Acrobat.
• Strong organizational skills with an exacting eye for detail.
• Adept at creative thinking, problem solving and flexible in a constantly changing customer marketing environment.
• Passion for customer satisfaction and effective account engagement.
• Strong team player with exceptional communication and interpersonal skills.

Education and Experience:

College degree in Marketing/Digital Communications preferred or equivalent work experience as listed above.