What are the responsibilities and job description for the Content Marketing Strategist position at flyExclusive?
Summary And Objective
flyExclusive is seeking a Content Marketing Strategist to own the voice, narrative, and editorial output of one of the fastest-growing names in private aviation. This role is responsible for ensuring brand consistency across every customer and prospect touchpoints from our website and blog to email, print collateral, social media, and earned media - while building and maintaining the press relationships that keep flyExclusive in the conversation.
This is a high-output, multi-channel role that sits at the intersection of brand, demand generation, and public relations. The strategist will balance long-range editorial planning with weekly content production and real-time press engagement.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these
Essential Functions.
Brand & Content Strategy
This is a full-time, in-office position based in Raleigh, NC. The role reports to the VP of Marketing and partners closely with sales and executive leadership.
EEO Statement
flyExclusive does not discriminate based on race, color, religion, sex (including pregnancy, sex
stereotyping, gender identity, gender expression or transgender status), national origin, sexual
orientation, physical or mental disability, age, protected genetic information, status as a parent,
marital status, political affiliation, or retaliation based on prior protected EEO activity.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of
activities, duties or responsibilities that are required of the employee for this job. Duties,
responsibilities and activities may change at any time with or without notice.
flyExclusive is seeking a Content Marketing Strategist to own the voice, narrative, and editorial output of one of the fastest-growing names in private aviation. This role is responsible for ensuring brand consistency across every customer and prospect touchpoints from our website and blog to email, print collateral, social media, and earned media - while building and maintaining the press relationships that keep flyExclusive in the conversation.
This is a high-output, multi-channel role that sits at the intersection of brand, demand generation, and public relations. The strategist will balance long-range editorial planning with weekly content production and real-time press engagement.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these
Essential Functions.
Brand & Content Strategy
- Maintain consistency in voice, tone, and message across all brand pillars and customer touchpoints, enforcing brand consistency across departments (sales, ops, ownership, MRO
- Build and own an integrated content strategy that connects website, blog, email, social, print, and PR into a unified editorial engine.
- Develop and maintain a monthly content calendar across all channels and lead quarterly editorial planning.
- Write and edit SEO-optimized website content, including landing pages, service pages, and evergreen brand pages.
- Make ongoing revisions to live website pages as products, routes, fleet, and offerings evolve.
- Partner with web and SEO resources to ensure copy is search-aligned and conversion-focused.
- Own the editorial calendar for the flyExclusive blog, planning topics that ladder up to brand pillars and SEO priorities.
- Draft, edit, SEO-optimize, and schedule 1–2 blog posts per week.
- Repurpose blog content into newsletters, social posts, sales enablement assets, and printed collateral.
- Concept, write, route, and send the monthly customer newsletter.
- Support additional email campaigns as needed.
- Maintain consistent tone and messaging across the email program.
- Build and manage ongoing relationships with aviation, business, lifestyle, and trade press.
- Write and distribute 1–2 press releases per month for company news, partnerships, milestones, and launches.
- Conduct ongoing press monitoring and outreach; pitch story ideas, executive interviews, and feature opportunities.
- Track press coverage and deliver quarterly coverage reports.
- Serve as a writing partner on reactive press needs and statement drafting.
- Write and refresh corporate messaging documents, talking points, and executive communications on a quarterly basis or as needed.
- Ghostwrite executive thought-leadership content (bylines, LinkedIn posts, internal communications).
- Develop and update printed collateral (brochures, onboard materials, event one-pagers, owner communications).
- Ensure messaging consistency between internal stakeholders and external-facing content.
- 3–5 years of experience in content marketing, communications, or public relations - preferably at a PR firm, marketing agency, or in-house at a consumer or luxury brand.
- Exceptional copywriting and editing skills with the ability to flex tone across formats (web, email, blog, press, print).
- Demonstrated experience building and maintaining press and media relationships.
- Proven ability to manage a multi-channel editorial calendar and ship consistent content on deadline.
- Working knowledge of SEO fundamentals and how content supports organic performance.
- Sociable, polished, and comfortable in new environments - confident at networking events, press meetings, and brand activations.
- Comfortable with luxury products and category-fluent in how to write about them — understands the codes, references, and tone required to attract and resonate with a high-net-worth (HNW) audience.
- Highly organized self-starter who can hold the line on brand voice across many stakeholders.
- Existing relationships with aviation, business, travel, or lifestyle press.
- Prior experience writing for a premium, luxury, or aspirational consumer brand.
- Familiarity with email marketing platforms, CMS tools, and basic analytics.
- Experience contributing to or owning brand voice guidelines.
This is a full-time, in-office position based in Raleigh, NC. The role reports to the VP of Marketing and partners closely with sales and executive leadership.
EEO Statement
flyExclusive does not discriminate based on race, color, religion, sex (including pregnancy, sex
stereotyping, gender identity, gender expression or transgender status), national origin, sexual
orientation, physical or mental disability, age, protected genetic information, status as a parent,
marital status, political affiliation, or retaliation based on prior protected EEO activity.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of
activities, duties or responsibilities that are required of the employee for this job. Duties,
responsibilities and activities may change at any time with or without notice.