Social Media Engagement & Conversion Specialist

Social Media Engagement & Conversion Specialist

Part-Time | $18/hour | 20–25 Hours Per Week | Hybrid Remote

Fluffy Feather Farm is looking for a highly personable, sales-minded Social Media Engagement & Conversion Specialist to join our growing team.

This is a part-time role focused on engaging directly with our social media community and turning everyday conversations into measurable growth for Fluffy Feather Farm.

You will communicate with followers through social media comments and direct messages, build genuine relationships, and help guide interested followers toward our free VIP Insiders community, our paid VIP subscription, and Fluffy Feather Farm merchandise.

This is not a traditional social media content creation position, and it is not simply a customer service role.

Engagement is the conversation. Conversion is the goal.

About Fluffy Feather Farm:

Fluffy Feather Farm is a fast-growing lifestyle media brand centered around our animals, farm life, storytelling, merchandise, community, and charitable initiatives. Millions of people follow along with the farm across social media, creating a highly engaged audience and a significant opportunity to build deeper relationships with our followers.

What You Will Do:

Social Media Engagement & Conversion

· Respond to social media comments and direct messages in a warm, conversational, and brand-appropriate voice.

· Build authentic relationships with followers rather than simply providing short transactional responses.

· Recognize & pursue opportunities to naturally introduce Fluffy Feather Farm products, programs, and memberships.

· Identify purchasing signals and help followers navigate merchandise questions and buying decisions.

· Encourage interested followers to join our free VIP Insiders email community.

· Introduce qualified and engaged followers to our paid VIP membership.

· Support merchandise launches, promotions, restocks, seasonal products, and special campaigns.

· Help turn highly engaged social followers into customers, VIP members, repeat purchasers, and long-term members of the Fluffy Feather Farm community.

· Follow up with interested followers when appropriate to help increase conversions.

Community Relationship Building:

· Make followers feel recognized and connected to the farm.

· Encourage conversation and meaningful engagement across our social platforms.

· Learn the personalities, animals, products, programs, and stories that make Fluffy Feather Farm unique.

· Recognize highly engaged followers, repeat customers, advocates, and potential brand ambassadors.

· Help maintain the friendly, humorous, personal voice our audience expects from Fluffy Feather Farm.

Customer & Sales Insights:

· Track engagement and conversion activity using company systems.

· Identify frequently asked questions, purchasing objections, merchandise requests, and recurring audience themes.

· Share useful customer feedback and sales opportunities with the marketing and leadership teams.

· Flag unusual customer service issues or situations requiring management assistance.

· Maintain accurate records when tracking leads, VIP signups, subscription growth, and merchandise opportunities.

How Success Will Be Measured:

This position is designed around measurable growth.

Key areas include:

· Free VIP Insider signups

· Paid VIP subscriptions

· Merchandise sales generated through social engagement

· Overall conversion performance

· Consistent engagement with the Fluffy Feather Farm community

In addition to hourly compensation, this position participates in a team-based performance incentive program tied directly to VIP growth and merchandise sales.

Schedule

· Approximately 20–25 hours per week

· $18 per hour

· Part-time

· Hybrid remote position

· Approximately one day per week in our office

· Our social media community operates seven days a week, so weekday, evening, and weekend availability is required

· Scheduled hours will be coordinated among the engagement team to provide seven-day coverage

Who We Are Looking For:

The right person is naturally outgoing, comfortable selling, and genuinely enjoys talking with people.

You may be a great fit if you:

· Have experience in sales, retail, hospitality, customer success, social media engagement, marketing, promotions, or another relationship-driven role.

· Are an excellent written communicator.

· Can quickly understand someone's interests and recommend the right next step without sounding scripted or overly sales-focused.

· Are comfortable asking for the sale or encouraging someone to join a membership program.

· Have strong judgment and know when to sell, when to simply engage, and when to escalate an issue.

· Are organized and comfortable tracking activity and results.

· Are self-motivated and comfortable working independently while remote.

· Can learn and consistently represent an established brand voice.

· Are comfortable working with measurable goals and performance incentives.

· Enjoy animals, lifestyle brands, merchandise, storytelling, and online communities.

· Are dependable and able to participate in a schedule that includes evenings and weekends.

What This Role Is Not:

This is not primarily a content creation position.

You will not spend your day designing posts, editing videos, or building a social media content calendar.

Your primary responsibility is communicating directly with the people who already engage with Fluffy Feather Farm and helping turn those relationships into measurable community and business growth.

Why Work With Fluffy Feather Farm:

· Join a rapidly growing lifestyle media brand with a highly engaged national audience.

· Work directly with a community that is passionate about the farm and its animals.

· Be part of a growing team where your results can have a direct impact on the business.

· Opportunity for performance-based incentive compensation in addition to hourly pay.

· Hybrid schedule with significant remote flexibility.

· Employee merchandise and occasional product perks.

· And yes, the occasional fluffy cow, miniature donkey, goat, or chicken may make an appearance at work.

To Apply

Please submit your resume along with a short cover letter explaining why you believe you would be a strong fit for a relationship-driven social media sales and engagement position.

We would especially like to hear about any previous experience you have with:

· Sales or lead generation

· Social media community engagement

· Membership or subscription sales

· Retail or e-commerce

· Customer relationship building

Job Type: Part-time

Pay: $18.00 per hour

Expected hours: 20–25 per week

Work Location: Hybrid, with approximately one day per week in office

Apply here on Indeed

Expected hours: 20.0 per week

Work Location: Hybrid remote in Harvard, IL 60033

Salary : $18