What are the responsibilities and job description for the Director, Group Sales position at Florida Panthers?
Organization Overview:
The Florida Panthers enter their 33rd season in 2026-27 as one of the National Hockey League’s premier franchises. As back-to-back Stanley Cup champions in 2024 and 2025, the Cats have emerged victorious in 11 of their past 12 postseason series and have captured four Eastern Conference championships. The Panthers are led by President of Hockey Operations & General Manager Bill Zito entering his seventh season, and President of Business Operations Michael White who begins his first full season.
As the NHL’s southernmost team, the Panthers operate four facilities in Broward County, Florida: Amerant Bank Arena in Sunrise; the Panthers IceDen in Coral Springs; the state-of-the-art Baptist Health IcePlex in Fort Lauderdale; and the renovated War Memorial Auditorium, which hosts concerts and events for the South Florida faithful year-round.
An organization with deep roots in the community, the Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. Emphasizing a culture of selfless service both on and off the ice, the Panthers pillar program, “Heroes Among Us,” honors a United States military veteran at every game. The Florida Panthers Foundation focuses on four core pillars: veterans’ affairs; children’s health and education; raising awareness for the endangered Florida Panther; and growing youth hockey throughout the region. The Panthers remain committed to empowering our fans to live sustainably and to strengthen the resiliency of our diverse communities throughout Florida and the tri-county area.
Last Updated: April 2026
Job Title: Director, Group Sales
Department: Ticket Sales
Reports To: Vice President, Ticket Sales & Service
FLSA: Exempt
Employment Type: Full-Time
Location: Amerant Bank Arena
Job Summary:
The Florida Panthers are seeking a driven, strategic, and results-oriented leader to serve as Senior Manager or Director of Group Sales. This individual will be responsible for leading the Group Sales team to achieve and exceed revenue goals across multiple verticals, while building innovative programs that deepen community engagement and expand the Panthers’ reach throughout South Florida.
This role will play a critical part in connecting the game of hockey to new audiences through youth hockey initiatives, affinity-based communities, corporate ticket packages, and large-scale group experiences. The ideal candidate is both a strong sales leader and a creative thinker who can develop impactful programs while holding a team accountable to high performance standards.
Job Functions:
Specific duties include but are not limited to:
- Lead and execute the Group Sales strategy to drive revenue across:
- Youth Hockey programs and associations
- Affinity groups (schools, nonprofits, cultural organizations, alumni groups)
- Corporate outings and hospitality experiences
- Group concert sales and arena events
- Theme nights and specialty ticket packages
- Develop and implement innovative group products that align with organizational priorities and fan engagement goals
- Forecast, track, and report on sales performance, ensuring alignment with overall ticketing and revenue targets
- Collaborate with Ticket Sales, Premium Sales, and Service teams to maximize cross-sell and upsell opportunities
- Develop theme nights and ticket packages that resonate with targeted audiences and drive incremental revenue
- Lead group sales strategies tied to concerts and non-hockey events at Amerant Bank Arena
- Lead, coach, and develop a team of Group Sales representatives and managers
- Oversee the execution of group experiences to ensure a seamless and high-quality game-day experience
Qualifications:
- 5 years of experience in ticket sales, group sales, or sports/entertainment sales leadership
- Proven track record of driving revenue and leading high-performing sales teams
- Strong understanding of group sales strategy, product development, and fan engagement
- Experience working with youth sports organizations, community groups, and/or corporate clients preferred
- Exceptional leadership, communication, and organizational skills
- Data-driven mindset with the ability to translate insights into actionable strategies
- Ability to thrive in a fast-paced, high-demand environment
Position Type/Expected Hours of Work:
- This is an exempt position. Must be able to work flexible hours, including nights, weekends, and holidays as needed.
At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.
We welcome all to apply and join our team.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.