What are the responsibilities and job description for the Marketing Internship position at Florida Everblades?
Marketing Internship
Florida Everblades Hockey Club & Hertz Arena
Estero, Florida
Estero, Florida
Position Title: Marketing Intern
Department: Marketing
Reports To: Marketing Manager and/or Marketing Specialist
Internship Duration: August 2026 – May 2027 (Full Season Commitment Required)
Compensation: Unpaid (College Credit Only)
Department: Marketing
Reports To: Marketing Manager and/or Marketing Specialist
Internship Duration: August 2026 – May 2027 (Full Season Commitment Required)
Compensation: Unpaid (College Credit Only)
About Us
The Florida Everblades Hockey Club, a premier member of the ECHL and multiple-time Kelly Cup Champion, plays at Hertz Arena in Estero, Florida. Alongside a full calendar of concerts, family shows, and special events, Hertz Arena serves as Southwest Florida’s leading entertainment destination.
Our marketing team sits at the center of it all—driving ticket sales, building fan loyalty, executing high-impact campaigns, and creating unforgettable live experiences. This internship offers a rare opportunity to work across both professional sports and live event marketing in a fast-paced, high-performance environment.
Position Overview
The Florida Everblades and Hertz Arena are seeking highly motivated, detail-oriented, and energetic individuals for a season-long Marketing (Hockey and Non-Hockey Events) Internship. This role is designed for students pursuing careers in sports, entertainment, and integrated marketing.
Interns will gain hands-on experience across campaign strategy, digital marketing, event promotion, fan engagement, and live event execution—playing a direct role in both professional hockey and major arena events.
Key Responsibilities
Marketing & Campaign Execution
- Assist in the development and execution of marketing campaigns to promote Everblades games, concerts, and arena events
- Support ticket sales initiatives through strategic promotional efforts and grassroots marketing
- Collaborate with internal teams to execute integrated marketing campaigns across multiple channels
- Assist in tracking, reporting, and analyzing campaign performance and fan engagement metrics
Digital Marketing & Content
- Support day-to-day management of social media platforms for both Hertz Arena and the Florida Everblades
- Assist in the creation of digital and print assets including social graphics, email campaigns, and promotional materials
- Help execute email marketing campaigns, including presales, on-sales, and event communications
- Maintain website content updates and support overall website operations
Marketing Technology & Platforms
Interns will gain direct, hands-on experience with industry-leading tools, including:
- Fannex Team App (fan engagement and mobile experience)
- StellarAlgo (fan data, segmentation, and insights)
- Vozzi (SMS marketing campaigns and fan communication)
- Mailchimp (email marketing strategy and execution)
- Dash Auction (activation setup, execution, and day-to-day management)
Event Marketing & Promotions
- Work closely with internal marketing team to execute event-specific marketing plans
- Assist in managing media budgets, invoices, and campaign tracking for event settlement
- Help coordinate radio partners, sponsors, and promotional vendors for on-site activations
- Support the creation and execution of event promotions, giveaways, contests, and fan engagement initiatives
- Assist in artist relations efforts including creative gifting, guest experiences and back-of-house experiences
Game Day & Event Execution
- Play a key role in executing gameday and event-day marketing operations
- Participate in live game coverage, including real-time (live) tweeting and social posting during both home and away games
- Assist with on-site activations, promotions, and fan engagement experiences
- Set up and manage promotional areas, booths, and in-arena experiences
- Collaborate with game operations to ensure seamless integration of marketing elements
Research & Strategy
- Conduct market research to identify trends, audience insights, and growth opportunities
- Monitor competitor activity and industry trends in sports and entertainment marketing
- Provide recommendations to improve campaign performance and fan experience
Commitment Requirements (Strict & Non-Negotiable)
- Full Season Commitment: August 2026 – May 2027 (no partial internships)
- Event Requirement: Must work a minimum of 50% of all events each month (includes home games, away games remotely, and non-hockey events at Hertz Arena)
- Weekly Requirement: Minimum of at least one full business day per week in-office, 10 am - 5 pm.
- Availability: Nights, weekends, and holidays required based on event schedule
- Time-Off Policy: Minimum two (2) weeks’ advance notice required for any absence
- Event Expectation: Must be available for both Everblades games and Hertz Arena events
Qualifications
- Currently enrolled in (or recently graduated from) a college or university program in Marketing, Communications, Sports Management, Business, or related field
- Strong interest in sports, live events, and entertainment marketing
- Excellent written and verbal communication skills
- Strong organizational, multitasking, and time-management abilities
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Familiarity with social media platforms and content creation
- Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus
- Photography, videography, or content production experience is a plus
- Ability to work both independently and collaboratively in a fast-paced environment
- Positive attitude, strong work ethic, and willingness to learn
What You’ll Gain
- Hands-on experience in professional sports and live event marketing
- Direct exposure to real campaigns, real budgets, and real-time event execution
- Experience working with industry-leading marketing technology platforms
- Opportunity to build a portfolio of real work across digital, social, and event marketing
- Networking opportunities within the sports and entertainment industry
- Complimentary tickets to select Everblades home games (based on availability)
- A fast-paced, high-energy environment that mirrors full-time roles in the industry
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.