What are the responsibilities and job description for the Senior Design Manager - European Brands position at Flora Food Group?
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hackensack, NJ (Hybrid: 2–3 days per week in-office; Shuttle offered from NYC)
Compensation: $160K–$175K Base Salary
About The Role
We’re looking for a Senior Design Manager – Brand Experience to shape, elevate, and protect the visual identity and consumer experience of Flora Food Group’s iconic European brands: Flora, Becel, BlueBand, and Elmlea.
This role blends strategic vision with hands-on execution, ensuring design consistently communicates brand purpose, drives consumer engagement, and delivers excellence across every touchpoint. You’ll act as both a creative leader and maker—guiding others while remaining deeply involved in artwork development, packaging, and final production.
What You’ll Do
Brand Identity & Visual Storytelling
You are a seasoned design leader with a proven track record of shaping brand identities and delivering exceptional consumer experiences. You combine strategic thinking with hands-on execution and thrive in fast-paced, collaborative environments.
What You Bring
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hackensack, NJ (Hybrid: 2–3 days per week in-office; Shuttle offered from NYC)
Compensation: $160K–$175K Base Salary
About The Role
We’re looking for a Senior Design Manager – Brand Experience to shape, elevate, and protect the visual identity and consumer experience of Flora Food Group’s iconic European brands: Flora, Becel, BlueBand, and Elmlea.
This role blends strategic vision with hands-on execution, ensuring design consistently communicates brand purpose, drives consumer engagement, and delivers excellence across every touchpoint. You’ll act as both a creative leader and maker—guiding others while remaining deeply involved in artwork development, packaging, and final production.
What You’ll Do
Brand Identity & Visual Storytelling
- Define and evolve visual identities for multiple brands, ensuring coherence and impact across channels.
- Translate brand strategies into compelling visual narratives that resonate with both global and local audiences.
- Develop brand guidelines, toolkits, and systems to safeguard consistency and enable seamless execution.
- Lead creation of packaging design systems that differentiate across retailers and formats.
- Oversee development of consumer-facing design assets for packaging, shopper marketing, digital, in-store, and experiential activations.
- Partner with supply chain, vendors, and production experts to deliver flawless executions.
- Drive projects from concept through production, including sketches, mockups, and final files.
- Balance long-term brand building with agile, short-term activations to keep brands modern and relevant.
- Explore and integrate new design trends, tools, and innovations to maintain creative leadership.
- Provide design leadership and inspiration to cross-functional teams while maintaining a hands-on approach.
- Collaborate with marketing, R&D, pack development, shopper, and agency partners for integrated experiences.
- Present work persuasively to senior stakeholders, championing design excellence while aligning with business objectives.
- Manage multiple projects simultaneously, balancing creativity, craft, quality, and deadlines.
You are a seasoned design leader with a proven track record of shaping brand identities and delivering exceptional consumer experiences. You combine strategic thinking with hands-on execution and thrive in fast-paced, collaborative environments.
What You Bring
- 5 years of experience in brand design, visual communication, or related roles within CPG, with a strong portfolio showcasing brand identity, packaging, digital, and experiential design.
- Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign); familiarity with 3D/rendering tools is a plus.
- Proven ability to take projects from strategic brief to flawless delivery, managing agencies, freelancers, and cross-functional teams.
- Strong conceptual thinking and storytelling skills, with deep knowledge of typography, color, print, and design systems.
- Exceptional attention to detail and executional rigor, ensuring consistency and quality across all touchpoints.
- Ability to balance long-term brand building with agile, short-term activations that keep brands relevant.
- Comfortable operating in fast-paced environments, with agility to pivot between strategic and tactical needs.
- Culturally aware, with an eye on design, food, wellness, and sustainability trends.
- Outstanding communication and presentation skills to influence senior stakeholders and champion design excellence.
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
Salary : $160,000 - $175,000