What are the responsibilities and job description for the CONTENT CREATOR & COMMUNITY GROWTH LEAD position at Floof Living?
ABOUT FLOOF
Floof is a design-led, direct-to-consumer home textiles brand revealing the power of pillows. Founded by a textile insider with multi-generational manufacturing roots, we source standout fabrics from the chicest corners of the world—drawing inspiration from art, travel, and culture—while keeping an eye on couture runway trends and timeless design. Our team pairs elevated product with expert guidance so customers can discover the perfect pillows without second-guessing a thing.
Every piece is handcrafted in our California factory, giving us end-to-end control over how each Floof design is made—down to the last stitch. Floof is scaling beyond pillows to build a comprehensive home décor line shaped by our unique perspective and curation process. Come build the next era of home—with Floof.
THE ROLE
This isn’t a sit-at-your-desk-and-schedule-posts kind of role. We need a creative, scrappy, camera-in-hand content creator who wakes up thinking about what to shoot today, spots a trending format and immediately knows how to make it feel like Floof, and can take a pillow from our latest collection and turn it into a scroll-stopping moment—all before lunch. You’ll be the creative engine behind our organic presence, a key contributor to our ad creative, and the person who builds our community from a following into a movement.
WHAT YOU’LL DO
• Create 15–20 pieces of short-form video content per week for Instagram Reels, TikTok, and Pinterest—from concept to filming to editing to posting.
• Develop monthly content themes and shooting schedules. Think beyond individual posts—build creative campaigns that tell stories, surprise our audience, and keep them coming back.
• Dream up fresh, on-brand concepts: styling vignettes in beautiful spaces, behind-the-scenes moments from our atelier, room transformations, trend commentary, seasonal stories, and the occasional unexpected delight.
• Grow our organic following into a real community. Engage in comments, spark conversations, encourage user-generated content, and make people feel like they’re part of something irresistible.
• Produce ad creative (short-form video and static concepts) that our paid media team can test and scale across Meta and Google.
• Own our affiliate outreach program: find and recruit home décor influencers and lifestyle creators who align with our brand, send product, build relationships, and track what’s working.
• Stay obsessively current on platform trends, viral formats, trending audio, and algorithm shifts. You’re the person who sees it first and knows what to do with it.
• Collaborate with our Senior Graphic Designer to make sure everything you create feels unmistakably Floof—polished, inviting, and a little bit unexpected.
WHAT YOU BRING
• 2–4 years creating content for a consumer brand, personal brand, or as a professional UGC/content creator—ideally in home, lifestyle, fashion, or design.
• A portfolio (or personal social presence) that makes us say “yes, this person gets it.” We want to see scroll-stopping short-form video.
• Proficient in mobile shooting and editing (CapCut, InShot, or similar) and comfortable being behind the camera—or in front of it when the moment calls for it.
• Native fluency in Instagram, TikTok, and Pinterest. You understand what works on each platform and why.
• A strong creative eye for styling, color, and composition—especially in home and interior spaces.
• You don’t wait to be told what to create. You come with ideas, themes, and a shooting plan. You’re a self-starter who moves fast and owns your work.
• Experience with affiliate or influencer outreach is a wonderful plus.
Floof is an equal opportunity employer. We welcome applicants of all backgrounds and believe diverse perspectives make better pillows—and a better company.