Marketing Coordinator

Position Summary

Essential Functions and Responsibilities

• Research target accounts and buying groups by leveraging company news, technology signals, and engagement triggers to inform strategic outreach.
• Build compliant and accurate contact lists with correct titles and roles, maintaining clean and organized CSV files.
• Prepare comprehensive ABM kits with email sequences, call talk tracks, direct mail assets, gifting options, and event invitations; personalize outreach using approved templates, relevant proof points, and customer success stories.
• Coordinate high-touch sends by managing vendors, tracking inventory, and ensuring timely delivery of personalized materials; support event execution by building invite lists, managing RSVPs, preparing badge files, and coordinating post-event follow-up.
• Set up campaigns using existing templates (forms, landing pages, nurture flows, alert configurations), and conduct thorough QA checks validating lists, links, UTMs, rendering, deduplication, and suppression logic.
• Manage campaign calendars by owning timelines, task assignments, and cross-functional dependencies; monitor daily campaign activity including bounces, replies, form submissions, meetings booked, and handoffs to Sales.
• Log outcomes and next actions in CRM systems, keeping notes current to support Sales and Marketing Business Partners (MBPs).
• Produce concise weekly rollups summarizing accounts touched, contacts engaged, meetings scheduled, and pipeline influenced.
• Maintain and update playbooks to ensure programs are repeatable, scalable, and aligned with best practices.

Qualifications and Experience

• High school diploma or equivalent.
• 1–2 years of experience in B2B marketing, sales development, or agency production, including internships.
• Proven ability to build lists and execute campaigns with precision and attention to detail.
• Strong writing skills for crafting short-form content such as subject lines and outreach messages.
• Proficiency in Excel, including filters, XLOOKUP or VLOOKUP, pivot tables, and maintaining clean CSV files.
• Comfortable navigating CRM platforms and marketing automation tools to support campaign execution.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong organizational and communication skills for collaborating across teams and coordinating with external vendors.

Preferred Qualifications:

• Associate’s or Bachelor’s degree in Marketing or a related field.
• Experience executing ABM programs targeting mid-market accounts.
• Familiarity with coordinating direct mail and gifting campaigns.
• Basic HTML skills for editing emails and landing pages.
• Hands-on experience with event planning and coordination.

Supervisory Responsibilities

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The physical requirements for performing the essential functions of this position require the employee to be able to:

• Sit, stand, kneel, walk, and reach.
• Be able to lift, push, pull and/or move up to 20 pounds.
• Read a computer screen and written material.
• Write, type, and use phone system.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

Disclaimer

EEO Statement

Flex Technology Group provides equal employment opportunities to all employees and applicants for employment. The Company prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics), pregnancy (including childbirth, lactation and related medical conditions), protected veteran status, uniformed servicemember status, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, benefits, leaves of absence, compensation and training.