What are the responsibilities and job description for the Email Marketing Specialist - NYC Based, Remote position at Five Iron Golf?
Description:Backed by Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, Five Iron blends world-class technology with hospitality-driven service across its sports bars, restaurants, and entertainment venues. With 35 locations open and more than 50 in the pipeline worldwide, the brand is expanding its reach while remaining rooted in innovation, inclusivity, and community connection. The Email Marketing Specialist is responsible for building, optimizing, and analyzing multi-touch email journeys and automated workflows across our CRM platforms. The role uses data, testing, and cross-functional collaboration to improve engagement, conversions, and overall email performance. Responsibilities include but not limited to the following:Designing and executing multi-touch email nurture campaigns for all consumer revenue initiatives.Building and optimizing marketing automation workflows, triggered emails, and behavioral sequences.Partnering with creative and content teams to craft compelling email messaging and visuals.Monitoring performance metrics such as open rates, CTR, conversions, and deliverability rates to optimize strategy.A/B testing subject lines, CTAs, creative, and send times to maximize performance.Collaborating with internal stakeholders to align email marketing strategies with broader GTM plans.Liaise with external agencies for CRM platform support and campaign execution.Required Qualifications:Bachelor’s degree in Marketing or a related field; 2 years of hands-on email marketing and automation experienceProven experience with enterprise ESPs and marketing automation platforms (Preferred: ActiveCampaign & Braze)Strong understanding of email best practices, including segmentation, personalization, deliverability, A/B testing, and complianceExperience building and optimizing multi-touch lifecycle campaigns and triggered workflowsProficient in analyzing performance data to drive strategy and comfortable using email analytics toolsBasic knowledge of HTML/CSS for responsive email design and troubleshootingExcellent cross-functional collaborator with experience working with creative, content, and product teamsBasic understanding of HTML/CSS for email template editing and responsive designStrong attention to detail and ability to manage multiple projects and deadlines simultaneouslyComfortable operating in a fast-paced, data-driven environment with shifting priorities and deadlinesProficiency in Canva and Postmark are a plusComfort working in project management platforms (Asana) and collaboration tools (Google Chat, Slack)Background or experience in golf is a plus, but not necessaryBenefits (*applies only to full-time employees):Health, Dental, and Vision insurance*Long and Short-Term Disability*Accident and Critical Illness Insurance*401(k) *Meals while working are included for freeJob Type: Full Time, Exempt rolePay: $65K-$85K/yrLocation: Fully remote position NYC Based Candidates Preferred. Five Iron Golf is committed to celebrating diversity and creating an inclusive environment for employees of all backgrounds. Five Iron Golf provides Equal Employment Opportunity to everyone and complies with all applicable Federal, State and Local laws governing nondiscrimination in all locations. Five Iron Golf will consider all requests for reasonable accommodations as required.Requirements:
Salary : $65,000 - $85,000