Marketing Staff Assistant - Social Media

GENERAL STATEMENT OF DUTIES: Under general supervision from the

Director, the Marketing Staff Assistant, Social Media Coordinator will

be responsible for the management of all university social media

platforms, the creation of content for the platforms and initiatives.

Oversees the university\'s interactions with the public through

implementing content strategies on social media platforms. Their duties

include identifying trends on social media, using trends to market the

university brand, build the community and brand awareness on social

media platforms, and analyzing engagement data. Collaborate with

university departments to share university events and content to the

general public. Finally, utilize social media strategies to market for

undergraduate and graduate programs that Fitchburg State offers, along

With Assisting With Marketing Requests. DUTIES & RESPONSIBILITIES

• Create and manage content on all university social media channels.
• Develop social media strategies that will resonate with the target
  
  

audience. -Ensure that everything posted for the university on social

media platforms is branded correctly. -Coordinate Freddy the Falcon for

social media content and university events. -Hold social media advisory

group meetings to collaborate with social media managers in other

departments about online presence and marketing. -Responsible for

planning, implementing, and managing social media platforms to increase

brand awareness and grow engagement on social media posts and pages.

• Responsible for creating and administering content all on social media
  
  

platforms, including (but not limited to) Facebook, Instagram,

• LinkedIn, X, TikTok, YouTube and Threads. Including main accounts,
  
  

SGOCE, and presidential accounts. -Track Analytics and schedule a

content calendar on Hootsuite. -Collaborate with other departments and

students to create content and promote events. -Market for the entire

university, such as: programs, events, department resources, faculty,

staff, admissions content, SGOCE content, and alumni content. -Assist

with web updates and ensure that all aspects of digital collateral are

correct and branded properly. -Attend campus events and gather content

from the event. -Coordinate content shoots with student content creators

and Freddy the Falcon (the mascot). -Create social media ads and

campaigns. -Work with student ambassadors and content creators to create

student content and assign content assignments for them. -Track

analytics through Hootsuite and other digital tools like HubSpot.

• Ensure that each platform is branded properly and is active on trends.
• Coordinate social media giveaways. QUALIFICATIONS: 2 years of social
  
  

media experience and digital marketing experience. Excellent written and

oral communication skills, interpersonal skills, and organizational

skills. Editing skills on CapCut for video editing and Canva. Excellent

personable skills - able to attend events and interact with many people.

Excellent Skills With Many Different Social Media Platforms. Experience

with Hootsuite, Sprout Social, or HubSpot is a plus. Web maintenance

Experience Preferred (Drupal). Ability To Handle Posting On Multiple

social media accounts at the same time. Ability to work in groups and

independently. Ability to work on some weekends for events. Must be able

to satisfactorily pass a check conducted by the Criminal History Systems

Board (CORI check); a background check satisfactory to the university..

Ability to perform above duties with or without reasonable

accommodation. This is a full-time, exempt, benefits-eligible position

in the Association of Professional Administrators (APA) bargaining unit

with a union title of Staff Assistant. The starting salary range is

\$55,000 to \$60,000 commensurate with education and experience. This

position is not eligible for H-1B sponsorship. Fitchburg State

University conducts criminal history, and sexual offenders record che ks

on recommended