National Sales Manager

About Fischer & Wieser Specialty Foods, Inc

Fischer & Wieser Farmstead is a national manufacturer of specialty food products based in Fredericksburg, Texas. For more than 50 years, our mission has been to create flavorful experiences that make people happy.

We take pride in producing top-quality products, supporting one another like family, serving our customers with excellence, and doing the right thing even when it isn't the easiest path. We work hard, care about the people around us, and believe a little laughter along the way makes the journey better.

We are looking for team members who communicate well, enjoy building relationships, and take pride in representing our company. Successful candidates are professional, customer-focused, willing to learn, and committed to delivering exceptional service.

Ready to Grow Something?

The National Sales Manager, Foodservice & Grocery, is responsible for accelerating growth across foodservice, our primary focus, and select grocery accounts. This role is focused on developing new business opportunities while growing strategic customer relationships that drive long-term success.

This is a hands-on role for a proven closer who enjoys opening doors, creating opportunities, and building relationships that turn into business. The successful candidate will be comfortable prospecting, presenting, negotiating, and closing while working across distributors, operators, manufacturers, and retail partners.

Success in this role means identifying new opportunities, expanding distribution, increasing product utilization, and creating profitable solutions for both our customers and Fischer & Wieser Farmstead.

Your Mission

Drive profitable growth by securing new business opportunities, expanding product usage, building strategic partnerships, and strengthening customer relationships that drive sustainable sales and margin growth.

What You'll Own

• Drive sales growth across targeted foodservice operators, regional foodservice distributors, and strategic grocery accounts.
• Develop and expand direct customer relationships that increase sales, improve margins, and strengthen long-term account partnerships.
• Identify, pursue, and secure new business opportunities within foodservice and strategic grocery channels.
• Maintain and grow strategic grocery business with an emphasis on direct sales, customer engagement, and profitable growth.
• Collaborate with customers to develop product placements, menu applications, merchandising programs, promotional initiatives, and ingredient inclusion opportunities that drive mutual growth.
• Build and maintain relationships with distributors, brokers, foodservice operators, ingredient manufacturers, retailers, and key customer decision-makers.
• Manage regional foodservice distributor relationships with a focus on profitable growth, gross margin optimization, and strategic account development.
• Oversee broker activities to ensure execution against sales objectives, customer priorities, and growth targets.
• Develop, negotiate, and evaluate promotional programs to maximize return on investment and profitable sales growth.
• Analyze sales performance, market trends, and customer opportunities to identify and execute growth strategies.
• Partner cross-functionally with Marketing, Product Development, Operations, Customer Service, Finance, and leadership teams to deliver exceptional customer support and business results.
• Maintain and expand strategic grocery accounts with an emphasis on direct sales, customer engagement, and profitable growth.

The Right Ingredients

• 4 years of successful sales experience with a strong foodservice focus.
• Demonstrated success developing new business opportunities and driving profitable sales growth.
• Experience working with foodservice distributors, operators, brokers, grocery retailers, or related channels.
• Existing relationships within foodservice distribution, operators, ingredient manufacturers, or strategic grocery accounts preferred.
• Proven success driving growth within branded, specialty food, or consumer packaged goods portfolios.
• Strong experience working with broker and distributor partners.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to identify opportunities beyond traditional product placement, including menu applications, ingredient inclusion, private label, and strategic partnership opportunities.
• Highly relationship-oriented, commercially sharp, and execution-focused.
• Comfortable operating independently in an entrepreneurial, fast-paced environment.
• Proficient in Microsoft Office applications.

Reports To

VP of Sales & Business Development

Compensation & Incentives

Salary Range: $75,000 - $120,000 annually, plus up to 20% bonus potential. Starting compensation will be based on experience, qualifications, and overall fit for the role.

Location & Travel Requirements

This is a national sales role and may be based anywhere within the United States.

Willingness to travel up to 40% to support customers, distributor partners, industry events, trade shows, and business development activities.

Show Us What You've Got

To be considered for this position, candidates must complete the online application process.

Have a brag book, sales portfolio, or examples of wins you're proud of? We'd love to see them. Supplemental materials may be emailed to HR@jelly.com, but they do not replace the online application process.

Salary : $75,000 - $120,000