What are the responsibilities and job description for the Marketing Operations Specialist position at firstPRO US?
Our client is seeking a Marketing Operations Specialist in Waltham, MA. This is a contract to hire role and onsite 4 days per week.
What will you own:
- Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
- Creating and maintaining webforms, Lead list uploads, Campaign creation, QA and troubleshoot tracking issues for the above
- Creating email templates / filling template with content
- Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring:
- Partner with regional marketing teams to build campaigns
- Manage Marketo system changes and coordinate with Business Systems
- Ensure system adherence and data quality across Marketo and Salesforce
- Build and maintain reports to track lead progression and campaign performance
What you have:
- 5 years of proven marketing operations experience
- A good understanding of digital marketing tools such as Google AdWords, Google Analytics, etc.
- Strong organizational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast- paced, deadline-driven environment
- Experience using marketing automation, preferably Marketo
- Experience using Salesforce CRM