Marketing Manager

The Marketing Manager is responsible for creating and effectively implementing a marketing plan to drive traffic and sales, based on facts, analytics and collaboration with cross-functional partners. You will manage the marketing strategy, including consumer segmentation, marketing budget, branding, and event planning. This role involves graphic design, video production, writing blogs and press releases, managing campaigns, and coordinating community events. As a liaison to the operations leaders, this position ensures marketing campaigns and deliverables are in place to achieve the company's goals and objectives.

Sitting on-site in the Dallas Corporate office and reporting directly to executive leadership, the Marketing Manager will work closely with internal teams, builder partners, 3rd party agencies, and external vendors to ensure the successful implementation of marketing strategies.

Primary Responsibilities

• Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
• Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more
• Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
• Execute sales center fabrication, ordering, and programming
• Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
• Manage projects and deadlines with vendors and internal marketing team via Monday.com project management system
• Take a leadership role in the opening of new communities and the launch of new products and plans. Work with Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
• Manage communications/public relations to ensure all communications are aligned with brand and corporate standards
• Work closely with Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
• Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow
• Evaluate new technologies and opportunities to improve the homebuying process from the customer's perspective
• Enforce strict adherence to brand standards and guidelines across all internal and external partners

Qualifications

• Hands-on experience with digital marketing platforms (Google Ads, Meta, HubSpot, etc.), CRM tools, and email marketing software.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• 7-10 years of experience in marketing, graphic design, or content creation, in real estate, homebuilding, new home sales industry is a must
• Bachelor's degree in Marketing, Communications, Design, or a related field.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Proficiency in AI-driven tools and technologies for marketing, such as ChatGPT, Jasper, Grammarly, Canva AI, and Adobe AI to optimize tasks quickly and efficiently.
• Strong writing skills with a portfolio showcasing blogs, press releases, or marketing copy.
• A proactive, detail-oriented, and creative mindset with strong communication skills.