What are the responsibilities and job description for the Manager - B2B Marketing position at B2B Marketing - Energy Transfer Family of Partnerships Careers?
Summary:
The B2B Marketing Manager will report to the Sr. Manager of Marketing and lead the development and execution of a comprehensive B2B marketing strategy aimed at advancing the company’s fuel distribution business. The role will also partner closely with account management and business development teams to create communications that effectively engage new & existing customers and articulate our company value proposition and initiatives to drive new qualified lead generations. This high‑impact position requires extensive cross‑functional collaboration and regular interaction with customers, partners, and senior leaders across the organization. The ideal candidate will have hands-on experience designing and executing B2B programs that generate high-quality leads and support pipeline growth.
Essential Duties and Responsibilities:
· Lead the development and execution of a comprehensive B2B marketing strategy and multi‑channel campaigns at the national, regional, and local levels to drive high‑quality lead generation.
· Lead the coordination and development of all B2B creative and marketing materials—including paid digital and social media assets, high‑impact messaging, sales collateral, brochures, and exhibits—to effectively articulate clear value propositions.
· Implement a structured lead‑vetting and nurturing process to reduce unqualified leads and accelerate high‑quality prospects to the appropriate Account Management team.
· Partner with Account Management to develop and execute the Trade Show and Petroleum Marketing Association membership strategy, ensuring optimal allocation of marketing spend and resources.
· Lead the development and management of the promotional calendar, including briefing creative and media agencies and internal partners on program elements, production requirements, and budget planning.
· Support in the on-going management of the marketing budget including PO set-up and monthly forecasting.
· Continuously track & evaluate program performance, monitor shifts in customer behavior, and adjust marketing strategies to enhance effectiveness and achieve program goals.
· Establish and measure KPIs including cost per acquisition and cost per contract.
· Partner with Sales, Account Management, and Operations to optimize customer touchpoints, streamline processes, and deliver a consistent, high-quality end-to-end B2B customer experience across marketing and sales interactions improving lead progression, conversion, and overall B2B customer experience.
· Support B2B ad-hoc projects, as needed.
Requirements:
Education and/or Experience, Knowledge, Skills & Abilities:
- Bachelor's degree in business or related field.
- Prior experience in B2B Marketing and managing strategic partnerships.
- Prior experience with Salesforce and Pardot required.
- At least 3-5 years of experience managing campaign development, social media, digital marketing, and partnership marketing preferred.
- Must be a strategic thinker with the ability to support the development and execution of strategic marketing plans that align to business objectives.
- Strong analytical skills; including experience manipulating data, creating reports, reviewing ROI and making recommendations for future actions.
- Proven interpersonal and communication skills across all levels of management.
- Ability to simplify and present abstract concepts.
- Strong project management skills and able to manage multiple projects and priorities.
- Ability to present and work with business heads and executives to drive marketing capabilities
- Strong presentation and leadership skills
- Excellent written and oral communication skills
Required experience is commensurate with the selected job level:
- The Brand Marketing Manager level requires a bachelor’s degree and 3-5 years of relevant job related experience
- Prior experience with Salesforce and Pardot required.
Software Knowledge:
- Proficient use of financial systems and analysis tools, including Microsoft Excel and Salesforce with the ability to manipulate and analyze data.
Working Conditions:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Usually, normal office working conditions.
- Must be able to remain in a stationary position 50% of the time due to prolonged periods of sitting or standing.
- Occasional overnight travel may be required.
- Occasional visits to industrial/manufacturing settings, which may include exposure to various materials and chemicals, as well as extreme temperature conditions and loud machinery, and require appropriate personal protective equipment.
EEO Statement
Equal Opportunity Employer/Minority/Female/Disabled/Veteran
The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. DISCLAIMER: The above statements, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.