Marketing Relations Specialist

Marketing Relations Specialist

POSITION SUMMARY

The Marketing Relations Specialist supports branch marketing efforts by coordinating marketing strategy, budgets, campaigns, and content across assigned marketing channels. This position serves as a key connection between the Marketing Department and branch Community Development Contacts, helping ensure branch marketing initiatives are well-planned, effectively communicated, and aligned with overall marketing objectives.

KEY RESULT AREAS

1. Branch Marketing Strategy and Budgeting:

• Prepare branch marketing budgets and recommend effective allocation of marketing dollars to support branch and market-level initiatives.
• Serve as the liaison between the Marketing Department and branch Community Development Contacts to support communication, coordination, and execution of marketing efforts

2. Campaign Development and Collaboration:

• Collaborate with the Graphic Design Specialist to coordinate and support custom branch marketing requests.
• Partner with the Digital Marketing Specialist to help launch and support branch marketing campaigns.
• Create clear and effective campaign briefs that guide the development, planning, and execution of branch marketing campaigns.

3. Marketing Channels and Content Management:

• Coordinate billboard placements and related contracts across the bank’s footprint.
• Develop and maintain content calendars for branch digital signs, lobby TVs, billboards, and related marketing channels.
• Serve as the department’s FirstSearch content editor, ensuring assigned content is maintained and updated as needed.

KNOWLEDGE & EXPERIENCE

• Associate's or bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Advertising, or a related field preferred; equivalent experience may be considered.
• Effective communication and relationship-building skills, with the ability to work effectively with branch contacts, Marketing team members, and internal partners.
• Ability to coordinate marketing projects, campaign details, timelines, and related communication across multiple stakeholders.
• Working knowledge of marketing campaign planning, including the ability to develop clear briefs and organize campaign-related details.
• Strong organizational skills with the ability to manage content calendars, marketing channel updates, and multiple branch marketing priorities.
• Ability to support budget planning and recommend effective use of marketing dollars for branch-level initiatives.
• Detail-oriented approach to reviewing, updating, and maintaining marketing content across assigned platforms and channels.

PHYSICAL REQUIREMENTS

• Must be able to remain in a stationary position for long durations (e.g., 6-8 hours with breaks). 
• Occasionally required to stand or walk short distances.
• Manual dexterity for using keyboard, mouse and telephone system. 
• Visual acuity to read computer screens and written documents. 
• Occasionally lifting office supplies, files and small packages (typically up to 10-25 lbs.)
• Ability to hear and understand spoken communication, including customer (internal and external) inquiries and phone conversations. 
• Ability to speak clearly and be understood in person and over the phone.

Additional Information
Being a First Stater....

Being a First Stater means that you roll up your sleeves and dig in. It means you work hard and do your best. It means that you enjoy learning new skills and are always eager to improve. It means you help the team by being a great teammate. It means you're passionate about making a difference in the lives of our customers and our communities. It means you consistently find new ways to improve our organization.

Do you have what it takes to be a First Stater?

Make a Difference - Apply Now!

First State Bancshares, Inc. is an Equal Opportunity Employer. All your information will be kept confidential according to EEO guidelines.