What are the responsibilities and job description for the Digital Marketing Coordinator position at FIRST BANK AND TRUST COMPANY?
The First Bank and Trust Company is seeking a results-driven and creative Digital Marketing Coordinator to support the strategy and execution of the bank’s digital programs. This individual will manage content calendars, publish posts, build emails, assist with short-form video, and help optimize campaigns over time.
Responsibilities:
- Develop and implement a month-to-month content strategy aligned with the overall marketing goals and annual content calendar.
- Manage daily execution of digital content across all digital platforms including social media, website, email marketing systems, and social platforms.
- Work with cross-functional teams to create engaging campaigns that promote the bank and our products and services.
- Monitor, analyze, and report on performance metrics across digital channels, using data to inform improvements and optimizations.
- Ensure consistency in voice, tone, and brand across all digital communications.
- Produce graphics, video, and other multimedia content as needed.
Qualifications:
- Bachelor’s degree in Digital Marketing, Communications, or a related field.
- 2 years of experience in digital marketing, content creation, or campaign management.
- Strong knowledge of social media platforms, CMS tools, and email marketing platforms.
- Experience with digital analytics tools (Google Analytics, social insights, etc.).
- Creative thinker with strong attention to detail and an eye for design.
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
BENEFITS FOR FULL-TIME EMPLOYEES:
- PTO Leave is 20 Days per year earned monthly.
- First Bank and Trust recognizes 11 paid holidays, when the holidays occurs during the work week.
- Medical, Dental and Vision Insurance coverage starts the 1st day of the month after hire date.
- Employees are automatically enrolled in the bank's 401K/ESOP Plan.
- First Bank and Trust provides basic life insurance coverage equal to two times an employees' base salary.
- First Bank and Trust provides long-term disability Insurance coverage.
- Normal work week is Monday- Friday between 8:30 - 5:00.
- Some travel may be required.
First Bank and Trust is an Equal Opportunity Employer EOE/AA/M/F/Disabled/Veteran