What are the responsibilities and job description for the Public Relations Account Executive (Beauty & Lifestyle) position at First and Last PR?
First and Last PR is a fast-growing, award-winning public relations and digital marketing agency specializing in beauty, wellness, and lifestyle brands. We are hiring an Account Executive (Public Relations) with hands-on beauty and lifestyle PR experience to support earned media, influencer partnerships, and integrated communications campaigns.
This role is ideal for a PR professional with agency experience, strong media pitching skills, and familiarity with influencer marketing, creator partnerships, or affiliate programs.
Key Responsibilities
- Execute public relations campaigns for beauty, wellness, and lifestyle brands
- Pitch and secure earned media across print, digital, broadcast, podcasts, and online media
- Build and maintain relationships with beauty editors, lifestyle editors, journalists, and creators
- Write and edit press releases, media pitches, press kits, fact sheets, and briefing documents
- Support influencer marketing campaigns, creator seeding, and integrated PR programs
- Manage client communication, timelines, and campaign reporting
- Track media coverage, performance metrics, and ROI
- Support product launches, brand activations, and events
Required Qualifications
- 3–4 years of public relations experience (agency or in-house)
- Experience working with beauty, wellness, or lifestyle brands
- Proven media relations and pitching experience
- Strong writing and editing skills across PR materials
- Ability to manage multiple client accounts in a fast-paced agency environment
Preferred Qualifications
- Experience or interest with influencer marketing, creator partnerships, or affiliate programs
- Familiarity with integrated PR, social media, and digital campaigns
- Experience supporting product launches or brand events
Why First and Last PR
- Fast-growing, award-winning PR agency
- Collaborative, entrepreneurial team environment
- Exposure to strategy, leadership, and client-facing work
- Hybrid work schedule and competitive benefits
- Downtown Jersey City location near PATH
Jersey City, NJ | Hybrid (2–3 days in office)
Ready to join our amazing team? Apply here: https://apply.workable.com/first-and-last-pr-1/j/56DA33E674/