Senior Content Strategist

Job Overview:

The Senior Content Strategist will own and evolve our content roadmap, ensuring all content efforts drive campaign goals, pipeline growth, and brand authority. This role blends high-level strategy with hands-on execution and cross-functional leadership.

The ideal candidate is a strategic thinker and strong writer, experience in managing agencies, aligning content with demand generation motions, and performance insights to continuously optimize impact.

Key Responsibilities

• Own the end-to-end content roadmap, aligning editorial priorities with integrated marketing campaigns, lead-generation goals, and product launches.
• Translate campaign objectives into cohesive content themes, narratives, and deliverables across the funnel (awareness, consideration, conversion).
• Partner cross-functionally with demand generation, product marketing, and sales to ensure content supports pipeline and revenue goals.
• Lead and manage external agencies and freelancers, including briefing, quality control, and delivery timelines.
• Write and edit high-impact content, including thought leadership and cornerstone campaign assets.
• Drive content SEO strategy, including keyword research, optimization, and performance analysis.
• Track content performance and apply insights to continuously improve effectiveness and impact.

You meet our “must haves” for this role if you have:

• Minimum of 7-10 years of experience in content strategy, content marketing, or editorial leadership (B2B SaaS strongly preferred)
• Proven experience owning a content roadmap aligned to marketing
• Strong writing and editorial skills, with an ability to demonstrate strategic and executive-level content
• Experience managing agencies and external partners
• Solid understanding of SEO best practices and content optimization
• Comfortable working cross-functionally with marketing, product, and sales teams
• Data driven mindset with experience using analytics to inform decisions
• Bachelor’s degree in English, Marketing, Communication, or related technical field
• Ability to grasp new concepts quickly and learn about relevant industries, markets, technologies and audiences

Preferred Experience

• Experience supporting complex or regulated industries (e.g technology, cybersecurity, aerospace & defense, or enterprise SaaS)
• Familiarity with vertical-focused campaigns
• Experience working with marketing automation and CRM platforms

 What Success Looks Like:

• A clearly defined and well-executed content roadmap that directly supports campaign and pipeline goals
• Stronge alignment with cross-team contributors
• High-quality, on-brand content delivered consistently and at scale
• Improved organic performance, engagement, and lead contribution from content

Location: Remote: NC, GA, TX, NJ, WA, PA, IL, DC, MD, OH, FL, SC, VA, CO, IN

Exostar - The Company:

• Exostar’s cloud-based platforms create exclusive communities within the Aerospace and Defense, Life Sciences, and other highly regulated industries where members securely collaborate, share information, and operate compliantly. Within these communities we build trust. By analyzing community data, we provide insights and intelligence, enabling organizations to make better, timelier decisions, to mitigate risk, and operate more efficiently.
• We believe in employee development: we promote internally and provide training and educational assistance
• We provide a fun, engaged workplace, with social and community-building events
• We offer comprehensive benefits and flexible time off plans

Exostar is an Equal Opportunity Employment Employer. The company provides equal employment opportunities to all applicants without regard to race, color, religion, sex, national origin, age, marital status, disability status or genetic information. Exostar is committed to providing equal employment opportunities for all persons in all facets of employment including recruiting, hiring, compensation, promotion, training, benefits, transfers and working conditions.