What are the responsibilities and job description for the B2B Marketing Specialist | Lead Generation & Analytics position at Filter King LLC?
About Filter King
Filter King is a growing U.S. manufacturer of high-quality HVAC air filters. As we continue expanding our wholesale and commercial business, we're looking for a motivated, data-driven B2B Marketing Manager to help grow our business-to-business customer base.
This is an excellent opportunity for an emerging marketing professional with B2B sales or marketing experience who is ready to take ownership of campaigns and contribute directly to business growth.
What You'll Do
- Plan and execute B2B marketing campaigns to drive wholesale sales.
- Manage digital marketing campaigns (SEO, PPC).
- Generate qualified leads and support customer acquisition.
- Research new markets and business opportunities.
- Track campaign performance, conversions, and ROI.
- Analyze data and identify opportunities for growth.
- Manage email marketing and sales outreach initiatives.
- Report on marketing KPIs and campaign results.
What We're Looking For
- Some professional experience in B2B marketing, B2B sales, lead generation, or business development.
- Strong analytical skills and a data-driven mindset.
- Comfortable working with Excel, Google Sheets, and performance metrics.
- Understanding of how marketing supports sales and customer acquisition.
- Strong communication, organization, and follow-through.
- Self-motivated, resourceful, and comfortable taking initiative.
- Ability to work independently and manage multiple projects.
Who Will Succeed Here
We're looking for someone who enjoys working with numbers as much as creative ideas, understands that marketing should generate measurable business results, and is eager to learn and grow.
Early-career candidates are encouraged to apply. You do not need years of management experience. We value initiative, analytical thinking, relevant B2B experience, and the ability to turn ideas into measurable results.
Compensation & Growth
$24,000–$50,000 annually, depending on experience and qualifications, with opportunities for professional growth as the company expands.
Apply today
Pay: $24,000.00 - $50,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $24,000 - $50,000