Demo

Customer Marketing Manager

Filevine
Salt Lake, UT Full Time
POSTED ON 9/14/2025
AVAILABLE BEFORE 10/14/2025

Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.


Our Mission

Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.


Role Summary:


As we enter our next stage of growth, we’re looking for a Customer Marketing Manager who can turn our user base into a community of champions—and help unlock long-term revenue growth in the process.


This role is a critical connector between Marketing, Product, Sales, and RevOps. You’ll manage the strategy and execution of lifecycle campaigns, communications, and revenue-driving programs that increase adoption, upsell, retention, and advocacy.

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Responsibilities
  • Own the strategy and production of customer-facing communications—product deep dives, roadmap updates, and executive sessions.
  • Manage all proactive customer communications, including feature announcements, newsletters, and product tips.
  • Collaborate with Product to source and prioritize product feedback that drives roadmap decisions and facilitates lead generation.
  • Build and launch upsell campaigns across products, personas, and usage patterns.
  • Use tools like Pendo to identify expansion signals and trigger timely lifecycle outreach.
  • Support Revenue & LTV modeling, working cross-functionally to identify segments for long-term expansion.
  • Partner with RevOps to measure campaign impact on renewal, expansion, and CLTV.
  • Launch review campaigns that drive visibility and reputation.
  • Develop and manage Filevine’s Customer Advisory Board (CAB): agenda planning, communication, feedback synthesis.
  • Identify and develop case studies and customer stories that fuel PR, sales, and brand credibility.


Qualifications
  • 3–6 years of experience in customer marketing, lifecycle marketing, or product marketing, ideally in B2B SaaS.
  • Proven success with campaign planning, content creation, and cross-functional execution.
  • Data-savvy: comfortable using tools like HubSpot, Pendo, and analytics platforms to measure impact.
  • A skilled communicator and relationship builder—you make champions out of customers.
  • Bonus points for experience in legal tech, vertical SaaS, or regulated industries.


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Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com


Cool Company Benefits:

- A dynamic, rapidly growing company, focused on helping organizations thrive 

- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Centrally located open office building in Sugar House

- Top-of-the-line company swag


Privacy Policy Notice

Filevine will handle your personal information according to what’s outlined in our Privacy Policy.

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