VP of Product Marketing (Austin, TX)

📍 Location: Austin, TX (in-office, alongside CEO & CRO)
💼 Type: Full-time, Executive Leadership
💰 Compensation: World-class executive pay equity premium benefits

Few marketing leaders ever get to step into a role where the foundation is already this strong. Files.com is beloved by customers, with nearly 250 glowing reviews on G2, the highest ratings in our category, and a reputation as the easiest platform to use. Our story is already resonating — IT leaders trust us, adoption is growing, and our customers are among the world’s most recognizable brands.

As VP of Product Marketing, your mandate isn’t to fix what’s broken — it’s to amplify what’s already working. You’ll take a company with exceptional customer trust and translate that love into messaging, campaigns, and positioning that deepen loyalty and expand our reach into the enterprise.

At most companies, product marketing is surface-level — a few taglines, some battlecards, and a slide deck. Not here. At Files.com, product marketing is strategy at the core of growth. The VP of Product Marketing owns how we tell our story: messaging, positioning, and competitive narrative. This isn’t branding fluff — it’s about precision, clarity, and credibility with enterprise IT buyers who demand real substance.

You’ll also join a leadership team where marketing is already understood and respected at the highest levels. Our CEO is both an engineer and a marketer with a B2C growth background. Our CRO is a seasoned messaging expert who has implemented the Force Management framework many times over. You won’t be fighting for attention — you’ll be working shoulder-to-shoulder with leaders who speak your language and expect excellence.

This is a career-defining role: a VP seat in a profitable, private equity–backed SaaS company, where you’ll sit in our Austin HQ alongside the CEO and CRO every day, shaping Files.com’s voice at the highest level.

Who We Are

We’re Files.com, a profitable, founder-led SaaS company powering secure file transfer and automation for 4,000 global brands you know: Target, Canonical, UPS, Leica, DirecTV, GoPro, Marriott, and more.
We’ve built a $35M business with just 70 people by hiring smart, high-output teammates who act fast and own outcomes. Backed by $46.5M from Riverwood Capital, we’re scaling intentionally — and product marketing is central to that growth.

This role is based in our Austin office — and that’s by design. Our space is in the heart of downtown, with sweeping views of the Texas State Capitol, a rooftop deck on the 26th floor, craft coffee, catered lunch every day, and an energizing in-office culture. You’ll be surrounded by peers who move fast, think deeply, and collaborate face-to-face. It’s the perfect setting for a VP who needs proximity to leadership, tight feedback loops, and a team that thrives in person.

We are beloved by our customers, with nearly 250 glowing reviews on G2. We’re the easiest to use in our category, and we hold the highest satisfaction scores as well. That reputation is a goldmine — your job is to amplify it into messaging, campaigns, and positioning that deepen trust and accelerate growth.

What You’ll Do

• Own Product Messaging & Positioning: Translate deep product and customer understanding into messaging frameworks that scale across teams and channels. Define our ICP, shape our differentiators, and ensure every touchpoint communicates clarity and authority.
• Drive Enterprise Reach & Pipeline: Build campaigns that resonate with enterprise IT leaders. Expand our footprint beyond current segments into under-penetrated enterprise markets.
• Elevate Files.com as a Market Leader: Own technical whitepapers, analyst briefings, competitive battlecards, and thought leadership. Position Files.com as the definitive modern, cloud-native file orchestration platform.
• Deepen Customer Engagement: Use case storytelling, integration campaigns, and success stories that don’t just win new customers — they expand and retain existing ones.
• Collaborate at the Highest Level: Work daily in-office alongside the CEO and CRO. Align Product, Sales, and Marketing leadership on messaging that drives growth and consistency.

What Makes This Role Different

⚡ Engineer-Led, Marketing-Savvy Culture – Our CEO codes and comes from a B2C marketing background. You’ll never have to explain the value of your discipline.
🚀 Scale What Works, Don’t Fix What’s Broken – Step into a strong foundation: a proven value framework, a refined brand guide, and a million-word sales & marketing content library.
❤️ Beloved by Customers – With the highest satisfaction scores in our category, Files.com customers already validate the story you’ll be telling.
🏛️ Proximity to Power (and the Best Office in Austin) – This is an in-office Austin role. You’ll sit next to the CEO and CRO every day, shaping messaging and strategy at the executive level. And you’ll do it from one of the most enviable office spaces in downtown Austin — with skyline views, a rooftop deck, daily catered meals, and the kind of buzz that remote work can’t replicate.
📚 Customer-First Positioning – Our audience is discerning, technical IT professionals. You’ll speak their language and tell stories that resonate with credibility.
🎯 Career-Defining Seat – A VP role in a profitable, PE-backed SaaS company where your work directly shapes how we go to market.

Who Thrives Here

✅ Marketers who think like builders — creating repeatable systems and frameworks, not one-off campaigns.
✅ Leaders with domain expertise — ideally with direct experience in enterprise IT, managed file transfer, or adjacent markets.
✅ Strategists who can go deep — using the product like a customer, staying sharp on the competition, and speaking with authority.
✅ Operators who seek early wins — delivering visible improvements in the first 60–90 days while building momentum for long-term impact.
✅ Collaborators who thrive in high-trust, high-performance environments.

Perks & Benefits

🩺 100% Paid Health, Dental & Vision (75% for family)
💸 401(k) with 4% Company Match
📈 Equity Grants for Every Employee
🍼 Paid Parental Leave
🌴 20 PTO Days 11 Holidays Full Company Winter Break
💰 $1,000 Signing Bonus Modern Apple Laptop Anniversary Gifts
✈️ Team Travel to NYC, Austin, Nashville, San Diego, and more

Bottom line: This isn’t a back-office branding role. This is a VP seat with a direct line to the CEO and CRO, where you’ll shape the product marketing strategy of a profitable, scaling SaaS company that’s already beloved by customers.