VP of Marketing

The Opportunity

Throne is building the category-defining brand in gut health—the last major pillar of personal health without a continuous tracking solution. Wearables own cardio and sleep. CGMs own metabolic health. Throne completes the picture.

Our product, Throne One, is a smart toilet sensor that automatically tracks gut health, hydration, and prostate health metrics with every flush—no logging, no samples, no manual input. It uses computer vision and audio analysis. It’s hands-free health data from a place you already go every day.

We’ve just closed a $10M Series A. Our co-founder and CTO, John Capodilupo, previously co-founded WHOOP. Our Chief of Science is Dr. Karan Rajan, the most-followed GI doctor on the internet, and our scientific advisory board includes leading gastroenterologists who authored the clinical guidelines for ulcerative colitis and SIBO. 

The science is real. The product works. What we need now is a marketing leader who can build the brand that matches the ambition.

Throne is building toward a vision of being the world’s first continuous cancer screening tool. The person who takes this role will shape how that story is told from the very beginning. This is a once-in-a-lifetime opportunity to define a new health category—one that will improve the health of millions and ultimately save lives. 

The Role

We’re hiring a VP of Marketing to be the first dedicated marketing leader at Throne. You will work directly with the CEO to define and build the brand end-to-end: positioning, creative direction, content strategy, lifecycle marketing, and the orchestration of our growth channels.

This is not a performance marketing role with brand responsibilities bolted on. This is a brand-first leader who understands that world-class storytelling is the engine that makes growth efficient. You should be top 1% at brand and storytelling and top 10% at growth. We need someone whose taste and editorial judgment are so strong that the CEO can fully delegate the brand to you—and trust that you’re elevating it beyond where it is today.

Think: Oura Ring meets Seed Probiotics. Oura’s premium hardware positioning that feels equally at home with a 30-year-old and her parents. Seed made poop sexy with a science-forward editorial voice and visually stunning content. That’s the brand altitude we’re building toward. We are elevated, not edgy. Sophisticated, not clinical. We earn cultural permission through refinement and scientific credibility, never through shock value or bathroom humor. We are a health company, not a toilet company.

You are a conductor and orchestrator—not a solo player. You’ll inherit a team (social, video editing, creative director) and a set of agency partners (paid media, influencer, web development, CRO) and have full license to reshape the roster as you see fit. In the early days, you will be expected to help with execution: write copy, brief shoots, and set brand guardrails hands-on. But the enduring value of this role is vision, taste, and strategic direction.

What You’ll Own

• Brand strategy and creative direction. You are the final authority on how Throne shows up in the world—across advertising, content, packaging, web, email, and every customer touchpoint. You protect and evolve the brand voice: supportive, knowledgeable, confident, and honest with a wink.
• Storytelling and content engine. Build repeatable content franchises across science, technology, real-world use, and community stories. Turn clinical research into compelling, accessible narratives. Work directly with our Chief of Science and advisory board to extract unique & compelling health stories from the science.
• Website and conversion narrative. Own the end-to-end website experience so visitors immediately understand what Throne is, why it matters, how it works, and why the science is credible—without mistaking us for a microbiome test.
• Growth channel orchestration. Manage paid media, influencer, and lifecycle marketing agencies. Set strategy, review performance, and hold partners accountable to MER-based targets—not vanity metrics.
• Growth economics and accountability. You own the relationship between brand investment and business outcomes. You're fluent in CAC, LTV, LTV:CAC as tools to gauge whether our brand and content strategy is actually working. You set targets with agencies, hold them accountable, and report to the CEO and board on marketing efficiency using MER as the system-level North Star.
• Creative volume at quality. Drive the production of high volume, high quality creative assets across paid, organic, and lifecycle channels. Every asset must pass a brand filter before it ships.
• Regulatory-aware marketing. Throne operates under FDA General Wellness positioning. You must internalize the guardrails: we observe and educate, we do not diagnose or prescribe. Compliance is integrated into creative development, not a downstream gate.

What Success Looks LikeFirst 90 Days

• Throne’s brand presence across web, social, and advertising feels noticeably elevated—content quality, visual consistency, and narrative clarity have all stepped up
• A clear paid media strategy and agency structure is in place, with early efficiency signals trending toward sustainable unit economics
• Content engine is operational with repeatable formats and a publishing cadence across channels
• You’ve built a strong working relationship with our Chief of Science and can independently translate research and scientific literature into brand content

First Year

• Throne is recognized as the definitive brand in gut health—the way Oura owns sleep tracking or Function owns consumer blood testing
• Paid channels are profitable and scaling with a tuned creative-to-conversion pipeline
• The CEO is out of day-to-day creative review. You own the brand gate completely.

Who You Are

• You’ve built or significantly elevated a brand at a science-backed DTC health or wellness company. Ideal backgrounds include companies like Seed, Oura, Function Health, WHOOP, or brands of comparable rigor, presence, and excellence.
• You are scientifically literate. You can read a published study, extract the narrative, and turn it into a content franchise—without needing it pre-digested. You’re comfortable in PubMed.
• You have exceptional editorial taste. Your portfolio or body of work demonstrates a clear point of view on brand, visual identity, and storytelling—one that would make a founder trust you to carry the brand forward.
• You understand growth marketing well enough to manage agencies, evaluate performance, and set strategy—but you lead with brand instinct, not spreadsheet optimization.
• You’ve operated in a regulated environment or are willing to learn quickly. FDA General Wellness isn’t optional—it shapes how we talk about everything.
• You’re a strategic conductor, not a lone executor. You build systems, brief teams, set standards, and hold quality bars—while knowing when to get hands-on to set the tone.
• You are drawn to defining categories, not optimizing existing ones. The ambiguity of building something new energizes you.

You’ll Thrive Here If…

• You believe brand is the moat, not a cost center
• You’re energized by the challenge of making a taboo category feel elevated and inevitable
• You want to be the person who shapes how the world thinks about gut health
• You’re more inspired by Seed’s editorial than Dude Wipes’ shock value
• You’re mission-driven—the long-term vision of continuous cancer screening is what pulls you in, not just the near-term product

Details

• Location: Austin, TX preferred. Remote considered for the right candidate.
• Level: VP-level with path to CMO. We're looking for someone who wants to build the brand from the ground up and grow into the executive seat that owns it long-term. As Throne scales, so does this role. 
• Compensation: Competitive base equity. Details shared during the interview process.
• Stage: Post-Series A. You’re joining with budget to build.