Principal Product Manager, Data, Audiences and Measurement

What we’re building and why we’re building it.

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

About The Role

We’re looking for a Principal Product Manager, Data, Audiences and Measurement to own Fetch’s end-to-end ads measurement strategy. This is a highly strategic, externally-facing role at the intersection of measurement, commerce media, and advertiser data products.

You’ll define how Fetch measures the impact of advertising across our platform and beyond: setting the standards for event tracking and attribution, owning our incrementality testing strategy, managing third-party measurement partnerships, and driving our off-platform measurement capabilities through DSP integrations and identity partnerships. You’ll also shape how Fetch’s unique data assets are packaged and delivered to partners through clean rooms, data sharing products, and data licensing.

This role sits at the core of Fetch’s Retail Media Network, and you’ll be a key voice in how we continue to build credibility and scale with advertisers, agencies, and measurement partners.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

What You’ll Do

• Refine and expand Fetch's sellable data strategy determining how our unique data assets are packaged, governed, and monetized through clean rooms, data sharing products, APIs, and insights platforms.
• Own Fetch's programmatic strategy, including DSP integrations that enable advertisers to target Fetch audiences and utilize transaction-level measurement.
• Expand on Fetch's attribution strategy, assessing when and how to incorporate signals beyond redemptions to more fully capture conversion value.
• Own Fetch's event standardization and tracking frameworks ensuring ads are tracked consistently and correctly across formats and surfaces.
• Lead incrementality testing strategy, including geo lift, holdout design, and causal measurement methods — evaluating and evolving our current approach.
• Partner closely with Engineering, Data Science, Analytics, Sales, and Operations to align on priorities, make trade-offs, and drive execution.
• Collaborate with GTM and Business Development to evaluate and build partnerships across the measurement and commerce media ecosystem.
• Serve as Fetch's internal measurement expert, setting standards, educating stakeholders, and representing our measurement capabilities externally with partners and advertisers.
  
  

Minimum Qualifications

• 8 years of product management experience, including 4 years in ad tech with a strong focus on measurement, attribution, or advertiser data products.
• Deep knowledge of ads measurement including event taxonomies, attribution modeling, incrementality testing, and conversion frameworks.
• Experience working with third-party measurement and verification partners such as IAS, DoubleVerify, Nielsen, Kantar, or Circana.
• Familiarity with DSP integrations, programmatic advertising, and off-platform measurement, understanding how audiences are targeted and measured beyond owned surfaces.
• Working knowledge of identity solutions and how they enable audience targeting and measurement at scale.
• Experience with data sharing and data licensing products, clean rooms, insights APIs, partner-facing data delivery.
• Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, sales, operations, and executive stakeholders.
• Comfortable operating in ambiguity, able to define problem spaces, create structure, and drive execution with limited guidance.
• Strong communication skills for internal teams as well as external partners, vendors, and advertisers.
• Bachelor’s degree in Computer Science, Engineering, or a related technical field, or equivalent experience.
  
  

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
  
  

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at accommodations@fetch.com.