Digital and Consumer Relationship Manager

About the Role:

As the Digital & CRM Manager, you will be responsible for developing, implementing, and optimizing strategies that enhance both consumer engagement and consumer/shopper data. Your role will combine oversight of CRM systems and 1st party data marketing initiatives, with a focus on executing multi-channel campaigns while enriching and expanding our database. You will act as the subject matter expert for 1st party consumer engagement and data collaboration, working closely with cross-functional teams to drive business growth and ensure a seamless consumer experience across all digital touchpoints.

The Customer Relationship Manager will report to the VP, Digital Transformation.

Main Responsibilities:

• Design and execute integrated activations that align with brand objectives, focusing on consumer engagement, awareness, trial and repeat.
• Oversee the implementation and maintenance of CRM platforms and digital marketing tools, ensuring data integrity, system functionality, and effective use of digital channels.
• Analyze consumer data to segment audiences and tailor marketing communications for improved engagement and personalized digital experiences.
• Plan, launch, and monitor targeted CRM and digital marketing campaigns, such as email marketing, loyalty programs, paid advertising, social media, and personalized offers.
• Generate reports on CRM and digital marketing performance metrics, consumer behavior, and campaign effectiveness; use insights to refine strategies and optimize ROI.
• Partner with Commercial and IT teams in support of our data enrichment strategy and cross-functional activation opportunities.
• Work closely with marketing, sales, IT, and consumer service teams to ensure CRM and digital marketing initiatives are integrated and aligned across departments.
• Stay informed of emerging 1st party data trends, tools, and best practices to drive continuous improvement and innovation in consumer engagement strategies.
  
  

About You:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in CRM management and digital marketing using 1st PD.
• Demonstrated experience in a data collaboration relationship with partners.
• SAP, or similar tech stack, knowledge a plus.
• Excellent communication, project management, and collaboration skills.
• Knowledge of current digital marketing trends and CRM best practices.
• Passion, energy, and drive to work with world-class brands.
• A strong track record of results.
• Experience leading cross functional and global interdependencies with ability to influence.
  
  

Our Benefits & Perks:

The base salary range for this position is $118,000 - $150,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at https://www.ferrerocareers.com/us/en/our-benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.